MODO YOGA
Modo Yoga International, Inc. franchises the right to operate yoga studios offering hot yoga classes under the Modo Yoga brand, featuring a proprietary series that stretches, strengthens, detoxifies the body, and calms the mind in a green, clean environment. Studios are named after their local neighborhoods (e.g., Modo Yoga Greenwich Village) and sell proprietary merchandise including yoga apparel, equipment, and accessories. The business model licenses the brand, training, and operations to franchisees targeting the public market of fitness and wellness enthusiasts in competitive yoga and health sectors.
Franchise Costs
4.5% variable royalty + $350/mo fixed royalty + greater of 1.5% or $400/mo brand fund + $750/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Gross Revenues information for seven (7) Qualified Studios during the Measurement Period (January 1, 2024 to December 31, 2024). A 'Qualified Studio' is defined as a Modo Yoga Studio owned and operated by the same franchisee for the entire Measurement Period.
* No calculations for profit estimates possible as no expense or profit margin data was provided. Average and median gross revenues are taken directly from the 'Total - 24' row in the table titled 'Gross Revenues information during the Measurement Period'.
Extracted Item 19 Section
How MODO YOGA Compares
Key Insights
- Higher investment than 76% of Fitness Studios franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MODO YOGA Current | $463K – $931K | $50K | 4.5% | 8 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $459K – $908K | $43K | N/A | 2,290 |
| F45 Training | $349K – $786K | $60K | 7.0% | 751 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
| HOTWORX | $259K – $878K | $20K | N/A | 578 |
Fitness Studios Average 55 franchises | $425K – $1.0M | $47K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a MODO YOGA franchise ranges from $463,450 to $931,050. This includes a franchise fee of $50,000. Ongoing royalty fees are 4.5% of gross sales.
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