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MOLLY MAID
Molly Maid franchises provide residential homeowners with a premium home cleaning experience using the MOLLY MAID proprietary business system. Franchisees deliver professional cleaning services targeted at residential customers seeking reliable house cleaning solutions. The business operates as part of the Neighborly network, franchising cleaning operations primarily in the United States.
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Franchise Costs
Tiered 3-6.5% license fee (base 6.5%) + 2% MAP contribution + $405/mo CLEO + $58/mo technology package + $30-200/mo QuickBooks Online
Financial Performance
Item 19 Financial Performance
Data Based On: Data from 197 Operators representing 417 franchised businesses, which were all in operation and reporting sales during the entire Reporting Period (January 1, 2024 to December 31, 2024).
* The document provides financial performance representations under 'ITEM 19. FINANCIAL PERFORMANCE REPRESENTATIONS.' and includes tables for 'Average and Median Gross Sales Per Cleaning' and 'Average and Median Gross Sales Per Target Household'. However, the document does not provide the 'Average Gross Revenue per franchise unit' (i.e., total annual gross revenue for an entire franchise business). The provided data represents unit economics (sales per cleaning or sales per target household), not the total gross revenue per franchise unit as defined. Furthermore, no data for gross profit, net income, net profit, or EBITDA per franchise unit is explicitly stated or can be calculated from the provided information. Therefore, these fields are set to null.
Extracted Item 19 Section
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Unlock financial performance dataMOLLY MAID Franchise Analysis
Molly Maid, a Neighborly stalwart since 1984, tantalizes with Item 19 earnings disclosure that spotlights franchisee financial realities in residential cleaning. Its SBA lending history paints a picture of steady performers amid market flux. Yet recent FDD metrics raise a pivotal question: does this established brand's subtle contraction signal ripe opportunity or hidden risks for new investors?
Item 7 lays out the entry: franchise fee of $14,900 atop total initial investment from $139,900 to $197,200, covering vehicles, training, and marketing starters. Ongoing fees include a tiered license fee (3-6.5%, base 6.5%), 2% marketing fund, plus fixed $405 monthly CLEO, $58 tech package, and $30-200 QuickBooks. Item 19, crucially disclosed, offers gross revenue insights by territory size, enabling profit modeling after these outflows—vital for a service biz where labor drives margins. SBA records bolster confidence: 87 loans averaging $265,259 with just 2.3% default rate, far below industry norms, suggesting franchisees service debt reliably.
System health per Item 20 shows stability with 9 terminations and 6 non-renewals across 448 units, alongside 13 transfers indicating active resale market. But growth stalled: 464 locations in 2023 dropped to 448 in 2024 (-3%), with only 8 projected new units. Backed by KKR-owned Neighborly, Molly Maid's mature network offers brand leverage in a recession-resistant sector, yet the dip urges scrutiny—strong SBA stats and Item 19 transparency make it compelling for hands-off operators, but contraction tempers aggressive expansion bets.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How MOLLY MAID Compares
Key Insights
- Top 10 largest franchise system in Cleaning Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MOLLY MAID Current | $140K – $197K | $15K | 6.5% | 448 |
| COVERALL COMMERCIAL CLEANING FRANCHISE | $18K – $64K | $16K | 5.0% | 5,669 |
| VCS BUSINESS | $14K – $37K | $5K | 6.0% | 1,914 |
| THE MAIDS | $82K – $160K | $57K | 6.9% | 1,517 |
| Chem-Dry | $119K – $265K | $36K | 7.0% | 1,099 |
| MERRY MAIDS | $127K – $170K | $55K | 7.0% | 802 |
Cleaning Services Average 78 franchises | $177K – $370K | $46K | 7.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 78 Cleaning Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+26 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for MOLLY MAID franchisees (2011 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
87 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
339 franchisee contacts on file from official FDD filings.
339 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a MOLLY MAID franchise ranges from $139,900 to $197,200. This includes a franchise fee of $14,900. Ongoing royalty fees are 6.5% of gross sales.
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