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MOMS ON THE RUN LLC
Moms on the Run, LLC offers individual franchises for part-time group fitness and training businesses providing walking, running, training, fitness, strength, and toning classes primarily at approved outdoor locations like parks and trails, with optional indoor operations during off-seasons. Franchisees also sell wellness challenges, nutrition programs, and earn commissions from customer purchases of merchandise via an online store. The business model targets fitness-oriented customers, particularly mothers, in local communities through a scalable, low-investment franchise system.
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Franchise Costs
$195/mo royalty + $10/mo per customer over 60 + $50/mo national brand marketing + $75/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 10 franchised locations (top and bottom 20% of locations) open for full year 2023
* Calculated weighted average gross revenue for 2023 from segmented data: (5 units × $26,508 [Top 20%] + 5 units × $4,453 [Bottom 20%]) / 10 total units = $15,480.5. The document explicitly states that it 'does not reflect the costs of sales, operating expenses, or other costs or expenses', thus no profit or EBITDA metrics can be calculated.
Extracted Item 19 Section
Avg. Revenue: $15,481
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Unlock financial performance dataMOMS ON THE RUN LLC Franchise Analysis
Picture transforming local parks into vibrant hubs for moms ditching strollers for sneakers—that's the allure of Moms on the Run since 2012. This outdoor-focused fitness franchise targets community-driven wellness without gym overhead, blending group classes, challenges, and merch commissions. Item 19 delivers transparent revenue insights, but with recent system shifts, does this low-barrier model still sprint ahead or stumble?
Dive into Item 7: initial investment spans $13,900-$21,105, covering $9,995 franchise fee, training, marketing starters, and minimal equipment for park-based operations. Ongoing fees tally $195 monthly royalty, plus $10 per customer beyond 60, $50 national marketing, and $75 tech fee—keeping costs lean for part-time operators. Item 19 shines with average gross revenue of $15,480 across units, signaling modest but scalable earnings from classes, nutrition programs, and online store commissions, ideal for fitness enthusiasts eyeing flexible income without full-time commitment.
System maturity shows 25 franchise locations alongside 16 corporates, but 2023 FDD reveals contraction from 36 to 24 total units (-33% growth), with 5 terminations and 1 non-renewal—flags of market saturation or economic pressures in fitness post-pandemic. Projected 6 new units hints at rebound potential in underserved suburbs. For buyers, probe Item 20 trends deeper, validate local demand via park permits and mom demographics, and scrutinize off-season indoor viability to gauge if this $15K revenue baseline justifies the quick startup in a crowded wellness space.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How MOMS ON THE RUN LLC Compares
Key Insights
- One of the lowest investment costs in Fitness Studios (ranked #2 of 56)
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MOMS ON THE RUN LLC Current | $14K – $21K | $10K | N/A | 25 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
37 franchisee contacts on file from official FDD filings.
37 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a MOMS ON THE RUN LLC franchise ranges from $13,900 to $21,105. This includes a franchise fee of $9,995.
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