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NATHAN'S BRANDED MENU PROGRAM

NATHAN'S BRANDED MENU PROGRAM

Nathan's Branded Menu Program (BMP) allows licensees to add Nathan’s Famous hot dogs made with a proprietary spice formula, crinkle-cut french fries, and other select menu items to the menus of their existing or new food service establishments. The business model involves granting a license for limited use of Nathan's proprietary marks, trade dress, recipes, and operational standards in exchange for an initial license fee of $7,500 and ongoing royalties. It targets owners of complementary quick-service or food service locations, such as convenience stores, gas stations, or other restaurants, seeking to expand their offerings with iconic Nathan's products.

71locations
$50K–$179K
Since 2006
Food & BeverageJericho, NYNathan's Famous, Inc.www.NathansFamous.comDisclaimer

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Franchise Costs

Franchise Fee
$7,500
Initial Investment
$50,360 – $178,800
Royalty Rate
0.00%
Brand Fund
0.00%

No royalty or brand fund fees; ongoing product purchases required from franchisor (profit to franchisor included in product costs)

Financial Performance


Item 19 Financial Performance

This franchise did not provide Item 19 financial performance data.

Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.

Extracted Item 19 Section

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NATHAN'S BRANDED MENU PROGRAM Franchise Analysis

What if you could layer Nathan's Famous hot dogs and crinkle-cut fries onto your gas station or QSR counter with minimal upfront risk and zero ongoing royalties? This branded menu program targets existing operators, promising brand boost via proprietary recipes without a full franchise overhaul. Yet the absence of Item 19 financial disclosures and a quietly shrinking footprint raise questions: is this a hidden gem for side-hustle revenue or a signal of tougher waters ahead?

Item 7 lays out a modest entry: $7,500 license fee plus $50,360-$178,800 total investment, far below typical fast food startups exceeding $500K. No royalty or ad fees sweeten the deal, but franchisor revenue flows through required product purchases—meaning your costs embed their margins, potentially squeezing profits if sales volumes lag. System stats from 2025 FDD show 71 franchise locations (down 3% from 73 in 2024), 4 corporates, just 3 terminations, 1 transfer, and 8 projected new units, hinting at stability but no aggressive expansion since 2006 franchising start.

For operators with complementary traffic like c-stores, this low-commitment model shines: quick ROI potential from icon status without kitchen rebuilds. But contraction trends and no Item 19 mean blind spots on average unit volume or earnings—critical in food where margins hover 5-15%. SBA default data unavailable here, yet low terminations suggest resilience; weigh if product dependency and stasis fit your growth goals over flashier full-concept chains.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How NATHAN'S BRANDED MENU PROGRAM Compares

Key Insights

  • Lower investment than 93% of Fast Food franchises
FranchiseInvestmentFeeRoyaltyLocations
NATHAN'S BRANDED MENU PROGRAM
Current
$50K – $179K$8K0.0%71
MCDONALD'S$1.5M – $2.6M$45KN/A12,772
LITTLE CAESARS$377K – $1.8M$20K6.0%3,788
AFC$45K – $151K$6K9.5%3,572
KFC (NON-TRADITIONAL)$1.2M – $4.2M$45KN/A3,404
SONIC DRIVE-IN$1.5M – $2.5M$15K5.0%3,120
Fast Food Average
132 franchises
$602K – $1.6M$35K6.1%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 132 Fast Food franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1FL
22
2NJ
10
3NY
10
4NV
7
5PA
5
6MA
4
7CT
2
8RI
2
9SC
2
10NC
1
11KY
1
12MO
1
13MD
1
14OH
1
15GA
1

+3 more states

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Franchisee Contacts

163 franchisee contacts on file from official FDD filings.

163 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
3
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
1
Sold to Franchisees
0
Projected New
8

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Frequently Asked Questions

The total initial investment to open a NATHAN'S BRANDED MENU PROGRAM franchise ranges from $50,360 to $178,800. This includes a franchise fee of $7,500. Ongoing royalty fees are 0.0% of gross sales.