NATHAN'S BRANDED MENU PROGRAM
Nathan's Branded Menu Program (BMP) allows licensees to add Nathan’s Famous hot dogs made with a proprietary spice formula, crinkle-cut french fries, and other select menu items to the menus of their existing or new food service establishments. The business model involves granting a license for limited use of Nathan's proprietary marks, trade dress, recipes, and operational standards in exchange for an initial license fee of $7,500 and ongoing royalties. It targets owners of complementary quick-service or food service locations, such as convenience stores, gas stations, or other restaurants, seeking to expand their offerings with iconic Nathan's products.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
No royalty or brand fund fees; ongoing product purchases required from franchisor (profit to franchisor included in product costs)
Franchise Stats
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How NATHAN'S BRANDED MENU PROGRAM Compares to Other Fast Food Franchises
Key Insights
- Lower investment than 94% of Fast Food franchises
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
NATHAN'S BRANDED MENU PROGRAM Current | $50K - $179K | $8K | 0.0% | 71 |
| Burger King | $2.1M - $4.7M | $50K | 4.5% | 19,732 |
| MCDONALD'S | $1.5M - $2.6M | $45K | N/A | 12,772 |
| AFC | $45K - $151K | $6K | 9.5% | 3,572 |
| SONIC DRIVE-IN | $1.7M - $3.1M | $15K | 5.0% | 3,441 |
| JIMMY JOHN'S | $366K - $728K | $35K | 6.0% | 2,647 |
Fast Food Average 127 franchises | $605K - $1.5M | $35K | 6.1% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 127 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+3 more states
Franchisee Contacts
Unlock Franchisee Contact Database
163 franchisee contacts on file. Upgrade to see names, locations, phone numbers, and matched SBA loan data.
Upgrade to Pro$199/year · Cancel anytime
Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a NATHAN'S BRANDED MENU PROGRAM franchise?
The total initial investment to open a NATHAN'S BRANDED MENU PROGRAM franchise ranges from $50,360 to $178,800. This includes a franchise fee of $7,500. Ongoing royalty fees are 0.0% of gross sales.
How many NATHAN'S BRANDED MENU PROGRAM franchise locations are there?
As of the 2025 FDD, NATHAN'S BRANDED MENU PROGRAM has 71 franchise locations. The company has been franchising since 2006.
Is NATHAN'S BRANDED MENU PROGRAM a good franchise to buy?
Whether NATHAN'S BRANDED MENU PROGRAM is a good franchise investment depends on your personal goals, available capital, and local market conditions. We recommend reviewing the full FDD, speaking with existing franchisees listed in Item 20, and consulting with a franchise attorney before making a decision.
Interested in NATHAN'S BRANDED MENU PROGRAM?
Talk to a franchise advisor to get personalized guidance and learn if NATHAN'S BRANDED MENU PROGRAM is the right fit for you.
Talk to an Advisor