NATHAN'S BRANDED MENU PROGRAM
Nathan's Branded Menu Program (BMP) allows licensees to add Nathan’s Famous hot dogs made with a proprietary spice formula, crinkle-cut french fries, and other select menu items to the menus of their existing or new food service establishments. The business model involves granting a license for limited use of Nathan's proprietary marks, trade dress, recipes, and operational standards in exchange for an initial license fee of $7,500 and ongoing royalties. It targets owners of complementary quick-service or food service locations, such as convenience stores, gas stations, or other restaurants, seeking to expand their offerings with iconic Nathan's products.
Franchise Costs
No royalty or brand fund fees; ongoing product purchases required from franchisor (profit to franchisor included in product costs)
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How NATHAN'S BRANDED MENU PROGRAM Compares
Key Insights
- Lower investment than 94% of Fast Food franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
NATHAN'S BRANDED MENU PROGRAM Current | $50K – $179K | $8K | 0.0% | 71 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| AFC | $45K – $151K | $6K | 9.5% | 3,572 |
| SONIC DRIVE-IN | $1.7M – $3.1M | $15K | 5.0% | 3,441 |
| JIMMY JOHN'S | $366K – $728K | $35K | 6.0% | 2,647 |
| ARBY'S | $645K – $2.5M | $38K | 4.0% | 2,316 |
Fast Food Average 126 franchises | $594K – $1.5M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 126 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+3 more states
Franchisee Contacts
163 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
163 Contacts Available
Unlock all NATHAN'S BRANDED MENU PROGRAM franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a NATHAN'S BRANDED MENU PROGRAM franchise ranges from $50,360 to $178,800. This includes a franchise fee of $7,500. Ongoing royalty fees are 0.0% of gross sales.
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