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PENN STATION, EAST COAST SUBS
Penn Station East Coast Subs is a franchise that grants rights to operate upscale, fast-casual restaurants specializing in prepared-to-order East Coast-style cheesesteaks and submarine sandwiches. Franchisees follow a proprietary system including training, confidential operating manuals, and periodic updates to ensure consistent customer experience across locations. The business targets the general public in suburban strip-shopping centers, business districts, and busy streets.
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Franchise Costs
Tiered royalty (2-8% of net sales by monthly tier) + 2% national fund + up to 2% local advertising
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataPENN STATION, EAST COAST SUBS Franchise Analysis
In a sandwich market crowded with quick-service giants, Penn Station East Coast Subs carves a niche with grilled, fresh-cut subs and cheesesteaks made to order. The 2024 FDD outlines a system reliant on suburban strip centers and business districts, backed by comprehensive training and manuals for consistency. Yet without Item 19 disclosure and amid tepid expansion, plus a unique fee structure and SBA lending patterns, does this setup deliver the returns to justify the commitment?
Financial entry is steep for fast casual: $507,500-$858,750 total investment, including a flat $25,000 franchise fee (Item 7). Royalties tier from 2% to 8% of monthly net sales—far from the typical flat 5-6% in sandwiches, potentially ballooning costs if volumes dip (Fees Notes). Add 2% brand fund and up to 2% local ads, totaling 6-12% ongoing. No Item 19 earnings means no median revenues or profits from existing units, forcing reliance on FDD projections or franchisee calls— a major blind spot in due diligence. SBA data shines here: 43 loans averaging $509,558 align closely with buildout costs, suggesting accessible financing but check default rates for risks.
System maturity shows 322 franchised units (1 corporate), inching from 318 in 2022 to 322 in 2023—a mere +1% growth amid food sector inflation and competition from Jersey Mike's or Jimmy John's. Only 3 transfers signal low turnover, hinting at franchisee retention without mass exits. For investors, the upscale positioning justifies higher costs versus Subway's $238K-$536K range, but stagnant growth and escalating tiered fees demand strong local demand in target areas. Without revenue transparency, validate with Item 20 contacts; this isn't explosive scaling but potentially a steady neighborhood player if your operations hit volume thresholds.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How PENN STATION, EAST COAST SUBS Compares
Key Insights
- Top 10 largest franchise system in Fast Casual
- One of the lowest SBA loan default rates in Fast Casual
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
PENN STATION, EAST COAST SUBS Current | $508K – $859K | $25K | 2.0% | 322 |
| Tropical Smoothie Cafe | $276K – $771K | $35K | 6.0% | 1,650 |
| TROPICAL SMOOTHIE CAFÉ | $300K – $721K | $35K | 6.0% | 1,371 |
| FIREHOUSE SUBS RESTAURANTS (UNIT) | $405K – $1.6M | $20K | 6.0% | 1,249 |
| Zaxby's | $1.4M – $3.8M | $35K | 6.0% | 826 |
| Qdoba | $548K – $1.3M | $40K | 5.0% | 652 |
Fast Casual Average 107 franchises | $529K – $1.2M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for PENN STATION, EAST COAST SUBS franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
43 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
310 franchisee contacts on file from official FDD filings.
310 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a PENN STATION, EAST COAST SUBS franchise ranges from $507,500 to $858,750. This includes a franchise fee of $25,000. Ongoing royalty fees are 2.0% of gross sales.
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