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PETLAND
Petland, Inc. franchises retail pet stores operating under the Petland® or Safari Stan’s Pet Center® brands, where franchisees sell a variety of pets, pet supplies, pet services, and pet-related items to the general public using a proprietary system of uniform standards, operating methods, store design, and merchandising techniques. The business model involves licensing these stores in approved locations, often in shopping centers, with options for single stores or multi-unit area development agreements. The target market is a broad spectrum of the general public interested in high-quality pets and pet products, competing with local pet stores, national chains, and other retailers.
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Franchise Costs
4.5% royalty + 0.5% ad fund + $450/mo accounting + $129/mo POS
Financial Performance
Item 19 Financial Performance
Data Based On: 65 franchised stores in the United States which had been in operation for at least one year as of December 31, 2024 and for which a full 12-month of reporting data is available.
Extracted Item 19 Section
Avg. Revenue: $2,868,840
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Unlock financial performance dataPETLAND Franchise Analysis
What if a pet store franchise generated blockbuster revenues yet barely budged its footprint after five decades? Petland's 2025 FDD Item 19 unveils eye-popping sales figures that outpace many retail peers, while SBA lending history hints at solid backing from banks. But with modest expansion plans, does this signal a stable niche or a growth plateau worth questioning?
Item 7 pegs Petland's initial investment at $315,500-$1,080,500, including a $50,000 franchise fee, driven by store buildouts in shopping centers under Petland or Safari Stan’s brands. Franchisees face 4.5% royalties plus 0.5% ad fund, $450/month accounting, and $129/month POS fees. Item 19 shines brightest: average gross revenue hits $2,868,840 across units, median $2,684,184—implying strong top-line potential from pets, supplies, and services in a $150B+ pet industry. At a hypothetical 15-20% operating margin (after fees/location costs), EBITDA could reach $430K-$575K, making high performers lucrative despite the hefty upfront.
System health shows resilience amid retail shifts: 70 franchised locations (21 corporate) grew 4% from 67 in 2023, but just 1 projected new unit signals cautious expansion. Transfers totaled 6, a healthy churn rate without red flags on terminations (not detailed). SBA data bolsters confidence—69 loans averaging $1,078,259 with only 4.3% default—far below industry norms, proving banks bet big on Petland's model. For risk-tolerant investors eyeing premium pet retail, the revenue punch justifies the investment, but expect steady maturity over explosive scaling.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How PETLAND Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
PETLAND Current | $316K – $1.1M | $50K | 4.5% | 70 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 47 franchises | $284K – $703K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+9 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for PETLAND franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
69 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
163 franchisee contacts on file from official FDD filings.
163 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a PETLAND franchise ranges from $315,500 to $1,080,500. This includes a franchise fee of $50,000. Ongoing royalty fees are 4.5% of gross sales.
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