PHO HOA
Phở Hòa® franchises operate sit-down table-service casual dining restaurants featuring authentic Vietnamese noodle soups and plate dishes made from proprietary recipes using fresh ingredients. The business model centers on franchising these restaurants under the Phở Hòa® System, which includes specialized recipes, operating know-how, and support programs, with Jazen Tea® beverages now incorporated. They target health-conscious customers in the casual dining Asian restaurant market.
Franchise Costs
4% royalty + potential $500/mo marketing (not yet imposed) + $160/mo loyalty card admin fee + $30/mo music subscription + $8/user/mo Slack subscription
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How PHO HOA Compares
Key Insights
- Lower investment than 80% of Casual Dining franchises
- Lower than average SBA loan default rate in Casual Dining
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
PHO HOA Current | $391K – $759K | $30K | 4.0% | 14 |
| IHOP & INTERNATIONAL HOUSE OF PANCAKES | $1.8M – $4.5M | $69K | N/A | 1,703 |
| BUFFALO WILD WINGS | $2.5M – $4.9M | $25K | 5.0% | 538 |
| GOLDEN CORRAL STEAKS, BUFFET & BAKERY | $2.1M – $8.5M | $50K | 4.0% | 352 |
| GOLDEN CORRAL | $2.2M – $8.7M | $50K | 4.0% | 348 |
| ORIGINAL PANCAKE HOUSE (THE) | $483K – $1.7M | $60K | 2.0% | 146 |
Casual Dining Average 44 franchises | $1.5M – $3.5M | $43K | 4.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 44 Casual Dining franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for PHO HOA franchisees (2018 – 2022)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
14 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
14 Contacts Available
Unlock all PHO HOA franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a PHO HOA franchise ranges from $391,100 to $759,180. This includes a franchise fee of $30,000. Ongoing royalty fees are 4.0% of gross sales.
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