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Pritikin

Pritikin

Pritikin ICR LLC offers licenses to health care providers such as hospitals and cardiology practices to certify portions of their existing facilities to operate Pritikin-certified intensive cardiac rehabilitation (ICR) programs using the proprietary Pritikin Program, which emphasizes lifestyle changes including diet, exercise, and education. The business model involves training providers' staff, providing certification, proprietary materials, and ongoing support, with fees based on reimbursements from services. Target market is established health care facilities seeking CMS-approved ICR programs for Medicare-reimbursed cardiac rehab services.

145locations
$6K–$52K
Since 2013
HealthcareClayton, MOPritikin Enterprises LLCwww.pritikinicr.comDisclaimer

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Franchise Costs

Franchise Fee
$0
Initial Investment
$5,730 – $51,980
Royalty Rate
16.00%
Brand Fund
N/A

16% certification payment (hospital outpatient) or 18.5% (physician offices) of Medicare reimbursement per session + $50 per patient educational materials

Financial Performance


Item 19 Financial Performance

Data Based On: Data from 104 licensees (franchised units) for calendar year 2024 reporting average and median completed ICR sessions.

Extracted Item 19 Section

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Pritikin Franchise Analysis

Pritikin ICR stands out in the niche of intensive cardiac rehabilitation, licensing certifications to hospitals and practices hungry for CMS-approved programs that boost Medicare reimbursements through lifestyle-focused rehab. Franchising since 2013, the system has ballooned recently, with FDD documents revealing robust expansion metrics and low terminations. Item 19 finally pulls back the curtain on revenue from these partnerships—but can a model this lean really deliver for health providers without massive upfront capital?

Item 7 lays out the entry as remarkably accessible at $5,730-$51,980, covering training, certification, materials, and initial support—no buildout or real estate headaches since it's overlaid on existing facilities. Royalties bite at 16% of hospital outpatient Medicare reimbursements per session or 18.5% for physician offices, plus $50 per patient for educational materials, tying fees directly to billable services. With 145 franchise locations (up from 111 in 2023, a 31% surge) and just 1 corporate unit, the system's health looks solid: only 2 terminations and 2 transfers in the latest FDD year, plus 39 projected new units signaling momentum.

Item 19 disclosures provide the earnings edge, showing franchisees capitalize on per-session reimbursements in a high-demand cardiac space, though actual take-home depends on patient volume and payer mix. This isn't a retail franchise—it's a certification play for established providers, minimizing risk with barriers under $52K while offering scalable revenue from ongoing support. Growth trajectory post-2024 FDD suggests Pritikin ICR could be a stealth gem for cardiology groups eyeing compliant, reimbursable programs amid rising heart disease rates, but volume is king in this reimbursement-driven model.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How Pritikin Compares

Key Insights

  • One of the lowest investment costs in Medical Services (ranked #1 of 23)
  • Top 10 largest franchise system in Medical Services
FranchiseInvestmentFeeRoyaltyLocations
Pritikin
Current
$6K – $52KN/A16.0%145
VISION SOURCE$100K – $450KN/A2.5%3,027
THE JOINT CHIROPRACTIC (UNIT)$254K – $521K$40K7.0%696
AFC/AMERICAN FAMILY CARE$948K – $1.5M$60K6.0%327
THE MEDICINE SHOPPE OR MEDICINE SHOPPE$513K – $896KN/A3.0%271
ANY LAB TEST NOW$183K – $318K$55K7.0%247
Medical Services Average
23 franchises
$281K – $571K$59K6.5%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 23 Medical Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1TX
15
2VA
14
3MI
13
4FL
11
5TN
10
6AR
8
7CA
8
8MO
8
9OH
7
10IL
7
11MN
7
12NC
4
13WI
3
14LA
3
15NY
3

+16 more states

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Franchisee Contacts

191 franchisee contacts on file from official FDD filings.

191 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
2
Non-Renewals
0
Reacquired
0
Ceased Ops
1
Transfers
2
Sold to Franchisees
0
Projected New
39

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Frequently Asked Questions

The total initial investment to open a Pritikin franchise ranges from $5,730 to $51,980. Ongoing royalty fees are 16.0% of gross sales.