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Pritikin
Pritikin ICR LLC offers licenses to health care providers such as hospitals and cardiology practices to certify portions of their existing facilities to operate Pritikin-certified intensive cardiac rehabilitation (ICR) programs using the proprietary Pritikin Program, which emphasizes lifestyle changes including diet, exercise, and education. The business model involves training providers' staff, providing certification, proprietary materials, and ongoing support, with fees based on reimbursements from services. Target market is established health care facilities seeking CMS-approved ICR programs for Medicare-reimbursed cardiac rehab services.
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Franchise Costs
16% certification payment (hospital outpatient) or 18.5% (physician offices) of Medicare reimbursement per session + $50 per patient educational materials
Financial Performance
Item 19 Financial Performance
Data Based On: Data from 104 licensees (franchised units) for calendar year 2024 reporting average and median completed ICR sessions.
Extracted Item 19 Section
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Unlock financial performance dataPritikin Franchise Analysis
Pritikin ICR stands out in the niche of intensive cardiac rehabilitation, licensing certifications to hospitals and practices hungry for CMS-approved programs that boost Medicare reimbursements through lifestyle-focused rehab. Franchising since 2013, the system has ballooned recently, with FDD documents revealing robust expansion metrics and low terminations. Item 19 finally pulls back the curtain on revenue from these partnerships—but can a model this lean really deliver for health providers without massive upfront capital?
Item 7 lays out the entry as remarkably accessible at $5,730-$51,980, covering training, certification, materials, and initial support—no buildout or real estate headaches since it's overlaid on existing facilities. Royalties bite at 16% of hospital outpatient Medicare reimbursements per session or 18.5% for physician offices, plus $50 per patient for educational materials, tying fees directly to billable services. With 145 franchise locations (up from 111 in 2023, a 31% surge) and just 1 corporate unit, the system's health looks solid: only 2 terminations and 2 transfers in the latest FDD year, plus 39 projected new units signaling momentum.
Item 19 disclosures provide the earnings edge, showing franchisees capitalize on per-session reimbursements in a high-demand cardiac space, though actual take-home depends on patient volume and payer mix. This isn't a retail franchise—it's a certification play for established providers, minimizing risk with barriers under $52K while offering scalable revenue from ongoing support. Growth trajectory post-2024 FDD suggests Pritikin ICR could be a stealth gem for cardiology groups eyeing compliant, reimbursable programs amid rising heart disease rates, but volume is king in this reimbursement-driven model.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Pritikin Compares
Key Insights
- One of the lowest investment costs in Medical Services (ranked #1 of 23)
- Top 10 largest franchise system in Medical Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Pritikin Current | $6K – $52K | N/A | 16.0% | 145 |
| VISION SOURCE | $100K – $450K | N/A | 2.5% | 3,027 |
| THE JOINT CHIROPRACTIC (UNIT) | $254K – $521K | $40K | 7.0% | 696 |
| AFC/AMERICAN FAMILY CARE | $948K – $1.5M | $60K | 6.0% | 327 |
| THE MEDICINE SHOPPE OR MEDICINE SHOPPE | $513K – $896K | N/A | 3.0% | 271 |
| ANY LAB TEST NOW | $183K – $318K | $55K | 7.0% | 247 |
Medical Services Average 23 franchises | $281K – $571K | $59K | 6.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 23 Medical Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+16 more states
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Unlock location growth dataFranchisee Contacts
191 franchisee contacts on file from official FDD filings.
191 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Pritikin franchise ranges from $5,730 to $51,980. Ongoing royalty fees are 16.0% of gross sales.
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