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GNC
GNC franchises operate retail health, wellness, and performance stores that sell vitamins, mineral supplements (including GNC-branded products), sports nutrition, herbs, health foods, beauty products, diet aids, fitness items, and related health-management products under the GNC brand and system. Franchisees follow standardized store designs, operating procedures, and merchandising to serve customers through physical stores and potentially omni-channel strategies. The target market includes health-conscious consumers seeking supplements and wellness products.
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Franchise Costs
6% royalty + 3% national advertising + $342-$383/mo technology/network fees (incl. $233 network, $75-$100 tech maintenance, $16 CC processing, $18 Wi-Fi, optional $16 cellular)
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 675 franchised GNC Stores that operated continuously from January 1, 2024, through December 31, 2024, and were open for business to the public within the United States for at least one year during a one-year measuring period from January 1, 2024, through December 31, 2024.
Extracted Item 19 Section
Avg. Revenue: $475,925
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Unlock financial performance dataGNC Franchise Analysis
GNC has powered the supplement retail space since franchising began in 1987, building a network once bolstered by thousands of stores—but recent years show slippage that demands scrutiny. Item 19 finally discloses revenue figures across its franchise base, while litigation notes and a bankruptcy history in the system add layers of intrigue. Is this established brand still a growth play, or signaling deeper challenges ahead?
The system's trajectory paints a cautionary picture: total franchise locations dropped from 750 in 2023 to 703 in 2024—a 6% contraction—amid just 3 projected new units, 22 terminations, 36 non-renewals, and 23 transfers. Corporate-owned stores number 1,437, dwarfing franchises, which hints at a top-heavy model where the parent (Harbin Pharmaceutical Group) prioritizes control over expansion. FDD Item 19 reveals average gross revenue of $475,925 and median $443,685 per unit, but with only 14 SBA loans averaging $158,657, financing access appears limited, underscoring subdued franchisee momentum.
Economics start accessibly with a $20,000 franchise fee, but ongoing costs bite: 6% royalty, 3% brand/ad fund, plus $342-$383 monthly tech/network fees (network $233, tech maintenance $75-$100, CC processing $16, Wi-Fi $18, optional cellular $16). No full investment range in core data, yet these fees on sub-$500K sales leave thin margins before expenses—especially in a contracting system. Red flags abound: arbitrations with international franchisees over breaches, wrongful terminations, and unauthorized conversions; plus confirmed bankruptcy history. For investors eyeing health retail, GNC's data screams 'proceed with caution'—proven brand, decent top-line, but shrinking footprint and legal baggage erode the appeal.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How GNC Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
GNC Current | N/A | $20K | 6.0% | 703 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 47 franchises | $284K – $703K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+27 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for GNC franchisees (2018 – 2023)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
14 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
986 franchisee contacts on file from official FDD filings.
986 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Arbitrations with international franchisees over alleged breaches of distribution and franchise agreements, wrongful terminations, and unauthorized store conversions to competing brands.
Bankruptcy (Item 4)
Predecessor General Nutrition Corporation and 16 affiliates filed Chapter 11 on June 23, 2020; assets sold to parent on October 7, 2020, plan effective October 30, 2020. GNC Ireland subsidiaries entered liquidation proceedings July 10, 2024. Key officers (COO, CFO) served in leadership at Conn’s, Inc. (unaffiliated) during its Chapter 11 filing July 23, 2024.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
GNC does disclose financial performance data (Item 19) in their 2025 FDD, including average and median gross revenue figures. Get full access to see the exact revenue numbers and detailed financial breakdown.
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