GNC
GNC franchises operate retail health, wellness, and performance stores that sell vitamins, mineral supplements (including GNC-branded products), sports nutrition, herbs, health foods, beauty products, diet aids, fitness items, and related health-management products under the GNC brand and system. Franchisees follow standardized store designs, operating procedures, and merchandising to serve customers through physical stores and potentially omni-channel strategies. The target market includes health-conscious consumers seeking supplements and wellness products.
Franchise Costs
6% royalty + 3% national advertising + $342-$383/mo technology/network fees (incl. $233 network, $75-$100 tech maintenance, $16 CC processing, $18 Wi-Fi, optional $16 cellular)
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 675 franchised GNC Stores that operated continuously from January 1, 2024, through December 31, 2024, and were open for business to the public within the United States for at least one year during a one-year measuring period from January 1, 2024, through December 31, 2024.
Extracted Item 19 Section
How GNC Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
GNC Current | N/A | $20K | 6.0% | 703 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $263K – $497K | $45K | 5.0% | 604 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 46 franchises | $285K – $708K | $38K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+27 more states
SBA Loan History
Historical SBA 7(a) loan data for GNC franchisees (2018 – 2023)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
986 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
986 Contacts Available
Unlock all GNC franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Arbitrations with international franchisees over alleged breaches of distribution and franchise agreements, wrongful terminations, and unauthorized store conversions to competing brands.
Bankruptcy (Item 4)
Predecessor General Nutrition Corporation and 16 affiliates filed Chapter 11 on June 23, 2020; assets sold to parent on October 7, 2020, plan effective October 30, 2020. GNC Ireland subsidiaries entered liquidation proceedings July 10, 2024. Key officers (COO, CFO) served in leadership at Conn’s, Inc. (unaffiliated) during its Chapter 11 filing July 23, 2024.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
According to the 2025 FDD, the average gross revenue for a GNC franchise is $475,924.53. The median revenue is $443,685.41.
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