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Pure Fitness
Pure Fitness franchises operate fitness clubs offering low-cost, flexible memberships with 24/7 access, utilizing innovative technology for contactless entry, online sign-ups, live on-demand classes, virtual coaching, and a workout app. The clubs feature high-quality cardio and strength equipment, fixed and free weights, personal training, group exercise and cycle classes, and ancillary services like vending and recovery options in a distinctive atmosphere. Their business model targets budget-conscious individuals seeking affordable, high-quality fitness experiences, modeled after the UK-based PureGym chain.
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Franchise Costs
6% royalty + 1% brand fund + $800/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 289 Mature U.K. Outlets (PureGym businesses) operating for the full 12-month period ended December 31, 2023, including imputed Royalty and Brand Fund Fees for a similarly situated franchisee.
* Calculated weighted average gross revenue: ((96 units × $953,536) + (96 units × $1,308,134) + (97 units × $1,772,394)) / 289 total units = $1,346,168. Median gross revenue is taken from the middle segment's median: $1,293,711. Revenue top quartile is the average from the top segment: $1,772,394. Revenue bottom quartile is the average from the bottom segment: $953,536. Calculated weighted average EBITDA: ((96 units × $209,383) + (96 units × $413,739) + (97 units × $722,957)) / 289 total units = $449,642. Calculated weighted average EBITDA margin: ((96 units × 22%) + (96 units × 32%) + (97 units × 41%)) / 289 total units = 31.70%. Best guess profit range: The `Net Revenue - Total Operating Costs and Expenses (including Rent)` for each segment is equal to the `EBITDA` for that segment. Using the average EBITDA of the Bottom Third as the low estimate: $209,383. Using the weighted average EBITDA as the high estimate: $449,642.
Extracted Item 19 Section
Avg. Revenue: $1,346,168
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Unlock financial performance dataPure Fitness Franchise Analysis
Imagine snapping up a slice of the budget gym boom, inspired by the UK's juggernaut PureGym, now franchising stateside with cutting-edge tech like app workouts and contactless entry. Yet Item 19 financials paint a picture of robust top-line sales overshadowed by razor-thin margins, while the system's tiny footprint raises eyebrows. Can this private equity-backed model deliver sweat equity for franchisees, or is the heavy investment punching above its weight?
Pure Fitness, franchising since 2022 under Leonard Green & Partners, demands a hefty $399,500 to $2,973,500 initial outlay per Item 7, including a $50,000 franchise fee. Ongoing fees bite with 6% royalties, 1% ad fund, and a flat $800 monthly tech fee. Item 19 shines on revenues—average gross sales of $1,346,168 and median $1,293,711 across units—but EBITDA margin clocks in at 0%, squeezing estimated profits to $209,383-$449,642. With just three corporate locations unchanged from 2022 to 2023 (+0% growth), expansion feels glacial despite the model's appeal to cost-conscious gym-goers craving 24/7 access and virtual classes.
Prospective buyers must probe the bankruptcy history flagged in the FDD, alongside zero system growth and flat EBITDA, questioning scalability in a crowded fitness market. Item 19's profit range tempts, but stagnant locations and PE ownership suggest corporate caution over aggressive franchising. Dig into FDD Items 20-21 for litigation, terminations, and renewal trends, plus validate those revenue figures against real-world operator experiences to gauge if Pure Fitness can bulk up beyond its lean frame.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Pure Fitness Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Pure Fitness Current | $400K – $3.0M | $50K | 6.0% | 0 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
1 franchisee contacts on file from official FDD filings.
1 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
Fitness World Poland (acquired company of PureGym operating 19 gyms in Poland) filed a petition for insolvency on or about November 9, 2020; purchased by third-party in early 2021, administration concluded on or about April 16, 2021.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Pure Fitness franchise ranges from $399,500 to $2,973,500. This includes a franchise fee of $50,000. Ongoing royalty fees are 6.0% of gross sales.
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