Pure Fitness
Pure Fitness franchises operate fitness clubs offering low-cost, flexible memberships with 24/7 access, utilizing innovative technology for contactless entry, online sign-ups, live on-demand classes, virtual coaching, and a workout app. The clubs feature high-quality cardio and strength equipment, fixed and free weights, personal training, group exercise and cycle classes, and ancillary services like vending and recovery options in a distinctive atmosphere. Their business model targets budget-conscious individuals seeking affordable, high-quality fitness experiences, modeled after the UK-based PureGym chain.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
6% royalty + 1% brand fund + $800/mo technology fee
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 289 Mature U.K. Outlets (PureGym businesses) operating for the full 12-month period ended December 31, 2023, including imputed Royalty and Brand Fund Fees for a similarly situated franchisee.
* Calculated weighted average gross revenue: ((96 units × $953,536) + (96 units × $1,308,134) + (97 units × $1,772,394)) / 289 total units = $1,346,168. Median gross revenue is taken from the middle segment's median: $1,293,711. Revenue top quartile is the average from the top segment: $1,772,394. Revenue bottom quartile is the average from the bottom segment: $953,536. Calculated weighted average EBITDA: ((96 units × $209,383) + (96 units × $413,739) + (97 units × $722,957)) / 289 total units = $449,642. Calculated weighted average EBITDA margin: ((96 units × 22%) + (96 units × 32%) + (97 units × 41%)) / 289 total units = 31.70%. Best guess profit range: The `Net Revenue - Total Operating Costs and Expenses (including Rent)` for each segment is equal to the `EBITDA` for that segment. Using the average EBITDA of the Bottom Third as the low estimate: $209,383. Using the weighted average EBITDA as the high estimate: $449,642.
Extracted Item 19 Section
How Pure Fitness Compares to Other Fitness Studios Franchises
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
Pure Fitness Current | $400K - $3.0M | $50K | 6.0% | 0 |
| Planet Fitness | $1.5M - $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $459K - $908K | $43K | N/A | 2,290 |
| F45 Training | $349K - $786K | $60K | 7.0% | 751 |
| Pure Barre | $314K - $629K | $60K | 7.0% | 617 |
| HOTWORX | $259K - $878K | $20K | N/A | 578 |
Fitness Studios Average 55 franchises | $425K - $1.0M | $47K | 6.9% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
Fitness World Poland (acquired company of PureGym operating 19 gyms in Poland) filed a petition for insolvency on or about November 9, 2020; purchased by third-party in early 2021, administration concluded on or about April 16, 2021.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a Pure Fitness franchise?
The total initial investment to open a Pure Fitness franchise ranges from $399,500 to $2,973,500. This includes a franchise fee of $50,000. Ongoing royalty fees are 6.0% of gross sales.
How much revenue does a Pure Fitness franchise make?
According to the 2024 FDD, the average gross revenue for a Pure Fitness franchise is $1,346,168. The median revenue is $1,293,711.
How much profit can you make with a Pure Fitness franchise?
Based on the financial performance data in the FDD, estimated profit for a Pure Fitness franchise ranges from $209,383 to $449,642 per year. Actual results vary based on location, management, and market conditions.
Is Pure Fitness a good franchise to buy?
Pure Fitness shows several positive indicators: transparent financial performance data (Item 19). However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in Pure Fitness?
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