How much revenue does a Pure Fitness franchise make?

According to the 2024 FDD, the average gross revenue for a Pure Fitness franchise is $1,346,168. The median revenue is $1,293,711.

How much profit can you make with a Pure Fitness franchise?

Based on the financial performance data in the FDD, estimated profit for a Pure Fitness franchise ranges from $209,383 to $449,642 per year. Actual results vary based on location, management, and market conditions.

Is Pure Fitness a good franchise to buy?

Pure Fitness shows several positive indicators: transparent financial performance data (Item 19). However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.

Pure Fitness

Pure Fitness franchises operate fitness clubs offering low-cost, flexible memberships with 24/7 access, utilizing innovative technology for contactless entry, online sign-ups, live on-demand classes, virtual coaching, and a workout app. The clubs feature high-quality cardio and strength equipment, fixed and free weights, personal training, group exercise and cycle classes, and ancillary services like vending and recovery options in a distinctive atmosphere. Their business model targets budget-conscious individuals seeking affordable, high-quality fitness experiences, modeled after the UK-based PureGym chain.

$400K–$2974K

Investment

Since 2022

Franchising

ServicesSpringfield, VALeonard Green & Partners LPwww.purefitness.comDisclaimer

Franchise Costs

Franchise Fee

$50,000

Item 5 of FDD

Initial Investment Range

$399,500 – $2,973,500

Low: $399,500High: $2,973,500

Item 7 of FDD

Royalty Rate

6.00%

of gross sales

Brand Fund

1.00%

Item 6 of FDD

Fixed Monthly Fees

$800 – $800

Item 6 of FDD

6% royalty + 1% brand fund + $800/mo technology fee

Financial Performance

Item 19 Financial Performance

Average Gross Revenue

Median Gross Revenue

EBITDA Margin

Top Quartile Revenue

Bottom Quartile Revenue

Average EBITDA

Data Based On: 289 Mature U.K. Outlets (PureGym businesses) operating for the full 12-month period ended December 31, 2023, including imputed Royalty and Brand Fund Fees for a similarly situated franchisee.

* Calculated weighted average gross revenue: ((96 units × $953,536) + (96 units × $1,308,134) + (97 units × $1,772,394)) / 289 total units = $1,346,168. Median gross revenue is taken from the middle segment's median: $1,293,711. Revenue top quartile is the average from the top segment: $1,772,394. Revenue bottom quartile is the average from the bottom segment: $953,536. Calculated weighted average EBITDA: ((96 units × $209,383) + (96 units × $413,739) + (97 units × $722,957)) / 289 total units = $449,642. Calculated weighted average EBITDA margin: ((96 units × 22%) + (96 units × 32%) + (97 units × 41%)) / 289 total units = 31.70%. Best guess profit range: The `Net Revenue - Total Operating Costs and Expenses (including Rent)` for each segment is equal to the `EBITDA` for that segment. Using the average EBITDA of the Bottom Third as the low estimate: $209,383. Using the weighted average EBITDA as the high estimate: $449,642.

Extracted Item 19 Section

How Pure Fitness Compares

Franchise	Investment	Fee	Royalty	Locations
Pure Fitness Current	$400K – $3.0M	$50K	6.0%	0
Planet Fitness	$1.5M – $5.2M	$20K	7.0%	2,298
ANYTIME FITNESS	$459K – $908K	$43K	N/A	2,290
F45 Training	$349K – $786K	$60K	7.0%	751
Pure Barre	$314K – $629K	$60K	7.0%	617
HOTWORX	$259K – $878K	$20K	N/A	578
Fitness Studios Average 55 franchises	$425K – $1.0M	$47K	6.9%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2023)

Outlets by state across the United States

Top States

1VA

2MD

Franchisee Contacts

1 franchisee contacts on file from official FDD filings.

Name	Address	Phone	Email	SBA Loan
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active

1 Contacts Available

Unlock all Pure Fitness franchisee contacts with verified contact information

Due Diligence

Litigation (Item 3)

Franchisee Cases0

No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryYes

Fitness World Poland (acquired company of PureGym operating 19 gyms in Poland) filed a petition for insolvency on or about November 9, 2020; purchased by third-party in early 2021, administration concluded on or about April 16, 2021.

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations

Non-Renewals

Reacquired

Ceased Ops

Transfers

Sold to Franchisees

Projected New

Frequently Asked Questions

The total initial investment to open a Pure Fitness franchise ranges from $399,500 to $2,973,500. This includes a franchise fee of $50,000. Ongoing royalty fees are 6.0% of gross sales.