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Rolling Suds
Rolling Suds franchises provide exterior power washing services for residential and commercial buildings and structures using a low-pressure soft wash technique, along with related services and products under the Rolling Suds trademarks. The business model involves operating mobile service units within designated territories, adhering to the franchisor's standardized procedures, training, marketing, and equipment requirements. The target market includes homeowners, property managers, and commercial clients seeking professional exterior cleaning solutions.
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Franchise Costs
8% royalty + 2% brand fund + $1,387/mo fixed fees (technology $650, website $150, SEO $150, phone $37, bookkeeping $400)
Financial Performance
Item 19 Financial Performance
Data Based On: 5 franchised Rolling Suds outlets open for the entire 2024 calendar year.
* Average and Median gross revenue were directly extracted from Table 1.C: Average Revenue of Franchised Outlets for the 2024 calendar year. Due to the small sample size (5 units) and the lack of explicit quartile segment averages, the 'Maximum' value from Table 1.C is used as a proxy for the top quartile revenue, and the 'Minimum' value is used as a proxy for the bottom quartile revenue. No net income, net profit, or EBITDA data were provided for franchised outlets, nor was sufficient expense data to estimate a profit range.
Extracted Item 19 Section
Avg. Revenue: $419,193
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Unlock financial performance dataRolling Suds Franchise Analysis
Power washing franchises rarely scale this fast—Rolling Suds rocketed from just 7 units to 64 in a single year, a growth spurt that screams opportunity but raises questions about sustainability. Item 19 lays bare gross revenue figures averaging well above typical for mobile cleaning services, while a robust pipeline of projected openings hints at franchisor confidence. Yet with fixed monthly fees stacking on top of royalties, what does the math really say for your bottom line?
Item 7 pegs total investment at $186,150-$251,850, including the $54,900 franchise fee, with mobile units driving most variable costs like trucks ($50K-$70K) and equipment. Ongoing fees hit hard: 8% royalty on gross sales, 2% brand fund, plus $1,387 monthly fixed charges for tech ($650), website/SEO ($300 total), phone ($37), and bookkeeping ($400). Item 19 shines here, disclosing average gross revenue of $419,193 and median $384,467 across comparable outlets—strong for a 2022-launched brand, implying potential 20-30% EBITDA margins after fees if expenses align tightly. SBA data backs viability: 25 loans averaging $314,348, signaling lender trust despite the youth.
System health looks electric, with 63 projected new units and 7 transfers showing low friction (no major terminations noted). From 3 corporate spots anchoring 64 total locations, this Tennessee-based soft-wash specialist targets underserved exterior cleaning demand via mobile ops. High growth (+814% YoY) outpaces peers, but rapid expansion risks oversaturation in hot markets—watch territory exclusivity closely. For service-minded investors eyeing $400K+ top-line potential on a sub-$250K entry, the numbers tempt, but validate local demand via Item 20's outlet trends before signing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Rolling Suds Compares
Key Insights
- Higher investment than 85% of Cleaning Services franchises
- Higher than average SBA loan default rate in Cleaning Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Rolling Suds Current | $186K – $252K | $55K | 8.0% | 64 |
| COVERALL COMMERCIAL CLEANING FRANCHISE | $18K – $64K | $16K | 5.0% | 5,669 |
| VCS BUSINESS | $14K – $37K | $5K | 6.0% | 1,914 |
| THE MAIDS | $82K – $160K | $57K | 6.9% | 1,517 |
| Chem-Dry | $119K – $265K | $36K | 7.0% | 1,099 |
| MERRY MAIDS | $127K – $170K | $55K | 7.0% | 802 |
Cleaning Services Average 78 franchises | $177K – $370K | $46K | 7.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 78 Cleaning Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+11 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Rolling Suds franchisees (2023 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
25 SBA loans on record
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Unlock SBA loan historyDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Rolling Suds franchise ranges from $186,150 to $251,850. This includes a franchise fee of $54,900. Ongoing royalty fees are 8.0% of gross sales.
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