Sauna House
Sauna House, operated by Sweat Ventures, LLC, offers franchises for state-of-the-art bathhouses featuring traditional saunas, infrared saunas, cold-plunge pools, hot pools, red-light therapy, and other wellness services to enhance communal bathing culture and social wellness. Franchisees operate independent bathhouses using the SAUNA HOUSE® marks and system, where customers reserve private HOT.COLD.RELAX.® rooms or use communal areas. The business model involves franchising to multi-unit developers in the competitive health, wellness, and spa industry, targeting health-conscious individuals seeking modern relaxation experiences.
Franchise Costs
7% royalty + 2% brand fund + $3,000/mo ($2,000 local marketing + $1,000 technology)
Financial Performance
Item 19 Financial Performance
Data Based On: Data from 1 Company-Owned Outlet that was open and operating throughout the Measuring Period (January 1, 2023 to December 31, 2023).
* The data is for a single Company-Owned Outlet. average_gross_revenue is the Annual Gross Sales ($1,712,224). average_gross_profit was calculated as Annual Gross Sales ($1,712,224) minus Cost of Goods Sold (4.83% of Gross Sales). average_net_profit is the reported Annual Adjusted Net Profit ($701,105), which is more representative of a franchisee's experience as it deducts imputed fees and costs that franchisees would incur. Given only one unit and a specific 'Adjusted Net Profit' figure, this value is used for both best_guess_profit_low and best_guess_profit_high.
Extracted Item 19 Section
How Sauna House Compares
Key Insights
- Higher investment than 86% of Health & Wellness Centers franchises
- Lower than average SBA loan default rate in Health & Wellness Centers
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Sauna House Current | $1.6M – $3.8M | $50K | 7.0% | 0 |
| Club Pilates | $385K – $839K | $65K | 8.0% | 1,029 |
| GOLD'S GYM | $1.8M – $4.5M | $40K | 5.0% | 159 |
| OSTEOSTRONG | $276K – $616K | $35K | 7.0% | 153 |
| HEALTHSOURCE CHIROPRACTIC | $421K – $618K | $60K | 7.0% | 132 |
| HEALTHSOURCE CHIROPRACTIC | $310K – $535K | $60K | 7.0% | 130 |
Health & Wellness Centers Average 14 franchises | $640K – $1.3M | $63K | 7.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 14 Health & Wellness Centers franchises by location count.
SBA Loan History
Historical SBA 7(a) loan data for Sauna House franchisees (2025 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
17 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
17 Contacts Available
Unlock all Sauna House franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Sauna House franchise ranges from $1,553,100 to $3,828,300. This includes a franchise fee of $49,500. Ongoing royalty fees are 7.0% of gross sales.
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