Set the Stage
Set The Stage franchises operate businesses providing home staging services, furniture and decor rental and sales, and consultation services such as Pre-Listing Consultations and 'Love Your Space' for the general public. They use proprietary systems, processes, technology, and marketing strategies to furnish residential or commercial real estate temporarily to facilitate sales. The target market includes real estate agents, home sellers, builders, developers, investors, home buyers, and consumers, with business primarily from referrals by real estate professionals.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
6% royalty + up to 2% ad fund + $250-350/mo technology/software fees
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: Two franchised outlets open for all of calendar year 2023
* Calculated average gross revenue from two franchise units: Southern Utah Total Income: $340,472.71 Salt Lake Valley Total Income: $489,441.83 Average = ($340,472.71 + $489,441.83) / 2 = $414,957.27 Calculated average net income from two franchise units: Southern Utah Net Operating Income: $177,177.78 Salt Lake Valley Adjusted Net Income: $161,465.25 (adjusted from reported expenses by removing $98,096.94 payroll expenses) Average = ($177,177.78 + $161,465.25) / 2 = $169,321.52
Extracted Item 19 Section
How Set the Stage Compares to Other Real Estate Services Franchises
Key Insights
- Higher investment than 87% of Real Estate Services franchises
- One of the lowest SBA loan default rates in Real Estate Services
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
Set the Stage Current | $170K - $179K | $60K | 6.0% | 8 |
| CENTURY 21 REAL ESTATE | $33K - $279K | $25K | 6.0% | 1,807 |
| HOMEVESTORS | $150K - $477K | $85K | 3.0% | 981 |
| KELLER WILLIAMS REALTY - REGIONAL REPRESENTATIVE | $131K - $424K | N/A | N/A | 794 |
| REAL PROPERTY MANAGEMENT | $92K - $234K | $60K | 7.0% | 447 |
| PILLAR TO POST INC | $103K - $134K | $59K | 7.0% | 412 |
Real Estate Services Average 24 franchises | $153K - $305K | $46K | 7.2% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 24 Real Estate Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for Set the Stage franchisees (2024 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a Set the Stage franchise?
The total initial investment to open a Set the Stage franchise ranges from $169,700 to $178,700. This includes a franchise fee of $59,500. Ongoing royalty fees are 6.0% of gross sales.
How much revenue does a Set the Stage franchise make?
According to the 2024 FDD, the average gross revenue for a Set the Stage franchise is $414,957.27.
How much profit can you make with a Set the Stage franchise?
Based on the financial performance data in the FDD, estimated profit for a Set the Stage franchise ranges from $169,321.52 to $169,321.52 per year. Actual results vary based on location, management, and market conditions.
How many Set the Stage franchise locations are there?
As of the 2024 FDD, Set the Stage has 8 franchise locations. The company has been franchising since 2022.
Can you get an SBA loan for a Set the Stage franchise?
Yes, SBA loans are available for Set the Stage franchises. Historical data shows 24 SBA 7(a) loans have been approved for Set the Stage franchisees, with an average loan amount of $234,408. The historical default rate is 0.0%.
Is Set the Stage a good franchise to buy?
Set the Stage shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in Set the Stage?
Talk to a franchise advisor to get personalized guidance and learn if Set the Stage is the right fit for you.
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