Set the Stage

Item 7 outlines a lean startup: $169,700-$178,700 total investment, including a steep $59,500 franchise fee that covers training and territory. Ongoing fees hit 6% royalty plus 2% ad fund, with added $250-350 monthly tech fees—higher than many service peers but tied to custom software for staging efficiency. Item 19 delivers solid metrics from mature units: average gross revenue of $414,957 yielding estimated owner profit of $169,322, roughly matching the low-end investment on year-one payback potential if scaled right. For real estate service norms ($100K-$300K revenue typical), this outperforms, signaling strong demand in hot markets.

Growth exploded from 1 location in 2022 to 8 franchises plus 1 corporate by 2023—a 700% surge with 3 new units projected—uncommon for a Utah-based newbie under The Key Design, LLC. No major litigation or termination flags in Item 20, but the small footprint means validate local competition. SBA data stands out: 24 loans averaging $234,408 reflect easy financing access, likely low defaults given volume, easing entry for operators. Weigh this against category contraction risks in cooling housing; high margins from rentals/sales could buffer, but scout referrals as 80% of business.