How much revenue does a Set the Stage franchise make?

According to the 2024 FDD, the average gross revenue for a Set the Stage franchise is $414,957.27.

How much profit can you make with a Set the Stage franchise?

Based on the financial performance data in the FDD, estimated profit for a Set the Stage franchise ranges from $169,321.52 to $169,321.52 per year. Actual results vary based on location, management, and market conditions.

How many Set the Stage franchise locations are there?

As of the 2024 FDD, Set the Stage has 8 franchise locations. The company has been franchising since 2022.

Can you get an SBA loan for a Set the Stage franchise?

Yes, SBA loans are available for Set the Stage franchises. Historical data shows 24 SBA 7(a) loans have been approved for Set the Stage franchisees, with an average loan amount of $234,408. The historical default rate is 0.0%.

Is Set the Stage a good franchise to buy?

Set the Stage shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.

Set the Stage

Set The Stage franchises operate businesses providing home staging services, furniture and decor rental and sales, and consultation services such as Pre-Listing Consultations and 'Love Your Space' for the general public. They use proprietary systems, processes, technology, and marketing strategies to furnish residential or commercial real estate temporarily to facilitate sales. The target market includes real estate agents, home sellers, builders, developers, investors, home buyers, and consumers, with business primarily from referrals by real estate professionals.

Locations

$170K–$179K

Investment

Since 2022

Franchising

ServicesSandy, UTThe Key Design, LLCWeSetTheStage.comDisclaimer

Franchise Costs

Franchise Fee

$59,500

Item 5 of FDD

Initial Investment Range

$169,700 – $178,700

Low: $169,700High: $178,700

Item 7 of FDD

Royalty Rate

6.00%

of gross sales

Brand Fund

2.00%

Item 6 of FDD

Fixed Monthly Fees

$250 – $350

Item 6 of FDD

6% royalty + up to 2% ad fund + $250-350/mo technology/software fees

Financial Performance

Item 19 Financial Performance

Average Gross Revenue

Average Net Income

Data Based On: Two franchised outlets open for all of calendar year 2023

* Calculated average gross revenue from two franchise units: Southern Utah Total Income: $340,472.71 Salt Lake Valley Total Income: $489,441.83 Average = ($340,472.71 + $489,441.83) / 2 = $414,957.27 Calculated average net income from two franchise units: Southern Utah Net Operating Income: $177,177.78 Salt Lake Valley Adjusted Net Income: $161,465.25 (adjusted from reported expenses by removing $98,096.94 payroll expenses) Average = ($177,177.78 + $161,465.25) / 2 = $169,321.52

Extracted Item 19 Section

How Set the Stage Compares

Key Insights

Higher investment than 87% of Real Estate Services franchises
One of the lowest SBA loan default rates in Real Estate Services

Franchise	Investment	Fee	Royalty	Locations
Set the Stage Current	$170K – $179K	$60K	6.0%	8
CENTURY 21 REAL ESTATE	$33K – $279K	$25K	6.0%	1,807
HOMEVESTORS	$150K – $477K	$85K	3.0%	981
KELLER WILLIAMS REALTY - REGIONAL REPRESENTATIVE	$131K – $424K	N/A	N/A	794
REAL PROPERTY MANAGEMENT	$92K – $234K	$60K	7.0%	447
PILLAR TO POST INC	$103K – $134K	$59K	7.0%	412
Real Estate Services Average 24 franchises	$153K – $305K	$46K	7.2%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 24 Real Estate Services franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2023)

Outlets by state across the United States

Top States

1UT

2GA

3TN

4CO

SBA Loan History

Historical SBA 7(a) loan data for Set the Stage franchisees (2024 – 2025)

Total Loans

Average Loan

$234,408

Total Volume

$5.6M

Default Rate

0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

Franchisee Contacts

4 franchisee contacts on file from official FDD filings.

Name	Address	Phone	Email	SBA Loan
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active

4 Contacts Available

Unlock all Set the Stage franchisee contacts with verified contact information

Due Diligence

Litigation (Item 3)

Franchisee Cases0

No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo

No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations

Non-Renewals

Reacquired

Ceased Ops

Transfers

Sold to Franchisees

Projected New

Frequently Asked Questions

The total initial investment to open a Set the Stage franchise ranges from $169,700 to $178,700. This includes a franchise fee of $59,500. Ongoing royalty fees are 6.0% of gross sales.