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Sit Means Sit
Sit Means Sit Franchise, Inc. offers franchises for operating dog training businesses that provide training, behavior modification, and consulting services to dog owners using proprietary methods, trademarks, and standards known as the 'Sit Means Sit' system. Franchisees conduct operations primarily through mobile vehicles or dedicated training facilities within designated trade areas, offering only authorized products and services. The target market consists of dog owners in the United States seeking professional dog training amid a growing pet ownership market competitive with independent trainers, other franchises, and online platforms.
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Franchise Costs
Greater of 6% royalty or $800/mo + $15/mo financial database fee
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataSit Means Sit Franchise Analysis
In the booming pet services sector, Sit Means Sit stands out with its mobile dog training model that's been franchising since 2009. Yet, the absence of Item 19 financial performance representations leaves a glaring gap—no disclosed revenue or profit benchmarks for prospective owners. Meanwhile, SBA loan records and recent system metrics hint at operational realities that could make or break your entry; is this steady player worth the leap in a competitive field? Unlock the details to see if the numbers align with your goals.
Item 7 in the 2025 FDD pegs initial investment at $66,675-$163,750, with a $59,900 franchise fee that's mid-range for pet services but escalates via royalties: the greater of 6% of gross sales or $800 monthly minimum, plus a $15/month financial database fee—unusual guaranteed floors that protect franchisor cash flow even in slow starts. No Item 19 means no official AUVs or EBITDA insights, a red flag in an industry where peers like competitor dog trainers often share medians around $200K-$500K. SBA data shows just 6 loans averaging $545,167, suggesting larger capital needs for vehicles and facilities, with default rates undisclosed but low terminations (1) and non-renewals (1) signaling decent retention amid 5 transfers.
Growth lags at +2% (159 locations in 2023 to 162 in 2024, now 163 total), with only 1 projected new unit—stagnant for pet ownership's 10%+ surge, facing independents and apps. Litigation flags include suits over non-payment, breaches, and non-compete enforcement post-termination, typical but worth vetting trade area restrictions. For dog lovers eyeing service franchises, low closure rates are green but no earnings transparency and min fees demand strong local marketing; validate via discovery day before committing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Sit Means Sit Compares
Key Insights
- Lower investment than 87% of Pet Services franchises
- Top 10 largest franchise system in Pet Services
- One of the lowest SBA loan default rates in Pet Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Sit Means Sit Current | $67K – $164K | $60K | 6.0% | 163 |
| PSP | $520K – $1.8M | $50K | 3.0% | 498 |
| DOG TRAINING ELITE | $174K – $203K | $110K | 8.0% | 395 |
| POOP 911 | $4K – $26K | N/A | 25.0% | 254 |
| WOOF GANG BAKERY | $184K – $507K | $50K | 7.0% | 236 |
| CAMP BOW WOW | $944K – $1.2M | $50K | 7.0% | 223 |
Pet Services Average 46 franchises | $346K – $692K | $52K | 7.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Pet Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+22 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Sit Means Sit franchisees (2016 – 2023)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
6 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
152 franchisee contacts on file from official FDD filings.
152 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Termination for non-payment of fees, breach of contract, post-termination obligations, and non-compete enforcement.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Sit Means Sit franchise ranges from $66,675 to $163,750. This includes a franchise fee of $59,900. Ongoing royalty fees are 6.0% of gross sales.
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