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THE DOG WIZARD
The Dog Wizard franchise offers businesses focused on dog training services, including obedience, behavior modification, and specialty training, conducted primarily at clients' homes, parks, or local facilities, with administrative operations from home. Franchisees use the franchisor's proprietary techniques, trademarks, and operations manual as part of the system. The business model requires an initial investment of $116,400-$195,750 and targets dog owners across all demographics and income levels in the competitive pet services market.
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Franchise Costs
8% royalty + 2% brand fund + $600-$800/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 74 franchised territories that operated for the full calendar year 2024, including transferred and company-owned outlets that were sold to franchisees.
* Weighted average gross revenue calculated from individual operator category averages: (16 operators × $66,254 + 12 operators × $280,178 + 5 operators × $195,897 + 10 operators × $664,102) / 43 total operators = $280,062.91. Weighted average median gross revenue calculated from individual operator category medians: (16 operators × $55,279 + 12 operators × $194,214 + 5 operators × $175,918 + 10 operators × $670,013) / 43 total operators = $251,040.74. Revenue top quartile ($98,436) and bottom quartile ($34,045) are derived from the average gross revenue of the 'Top Half' and 'Bottom Half' of the Single Territory Mobile Outlets respectively, as specific quartile data across all units was not provided. The financial performance figures are presented per franchise operator (business unit) rather than per individual territory.
Extracted Item 19 Section
Avg. Revenue: $280,063
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Unlock financial performance dataTHE DOG WIZARD Franchise Analysis
Dog lovers eyeing a pet services venture might perk up at The Dog Wizard's promise of in-home training without the brick-and-mortar hassle. This system's proprietary techniques target a pet-obsessed market, but Item 19's revenue disclosure and a trail of SBA loans reveal a financial story worth scrutinizing. With explosive location growth and minimal disruptions, does the data back a smart buy—or hide pitfalls in the numbers?
Item 7 lays out the initial investment from $116,400 to $195,750, covering the $60,000 franchise fee, training, marketing, and home-based setup costs—no storefront needed. Ongoing fees hit 8% royalty plus 2% brand fund and $600-$800 monthly tech fee, keeping expenses lean for service pros. Item 19 shines with average gross sales of $280,063 and median $251,041 across units, suggesting solid top-line potential in a competitive field, though profitability hinges on local demand and owner hustle.
System metrics scream momentum: 96 franchise locations (up 45% from 66 in 2023), just 1 non-renewal, 2 transfers, and 7 projected new units. Ten SBA loans averaging $144,410 signal lender confidence despite the young franchising start in 2020. For dog trainers or pet enthusiasts, this paints a high-growth opportunity in pet services, but weigh the revenue medians against fees and competition—FranDB's FDD deep dive helps crunch if it fits your risk tolerance.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How THE DOG WIZARD Compares
Key Insights
- Higher than average SBA loan default rate in Pet Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
THE DOG WIZARD Current | $116K – $196K | $60K | 8.0% | 96 |
| PSP | $520K – $1.8M | $50K | 3.0% | 498 |
| DOG TRAINING ELITE | $174K – $203K | $110K | 8.0% | 395 |
| POOP 911 | $4K – $26K | N/A | 25.0% | 254 |
| WOOF GANG BAKERY | $184K – $507K | $50K | 7.0% | 236 |
| CAMP BOW WOW | $944K – $1.2M | $50K | 7.0% | 223 |
Pet Services Average 46 franchises | $346K – $692K | $52K | 7.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Pet Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+10 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for THE DOG WIZARD franchisees (2023 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
10 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
4 franchisee contacts on file from official FDD filings.
4 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a THE DOG WIZARD franchise ranges from $116,400 to $195,750. This includes a franchise fee of $60,000. Ongoing royalty fees are 8.0% of gross sales.
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