THE DOG WIZARD
The Dog Wizard franchise offers businesses focused on dog training services, including obedience, behavior modification, and specialty training, conducted primarily at clients' homes, parks, or local facilities, with administrative operations from home. Franchisees use the franchisor's proprietary techniques, trademarks, and operations manual as part of the system. The business model requires an initial investment of $116,400-$195,750 and targets dog owners across all demographics and income levels in the competitive pet services market.
Franchise Costs
8% royalty + 2% brand fund + $600-$800/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 74 franchised territories that operated for the full calendar year 2024, including transferred and company-owned outlets that were sold to franchisees.
* Weighted average gross revenue calculated from individual operator category averages: (16 operators × $66,254 + 12 operators × $280,178 + 5 operators × $195,897 + 10 operators × $664,102) / 43 total operators = $280,062.91. Weighted average median gross revenue calculated from individual operator category medians: (16 operators × $55,279 + 12 operators × $194,214 + 5 operators × $175,918 + 10 operators × $670,013) / 43 total operators = $251,040.74. Revenue top quartile ($98,436) and bottom quartile ($34,045) are derived from the average gross revenue of the 'Top Half' and 'Bottom Half' of the Single Territory Mobile Outlets respectively, as specific quartile data across all units was not provided. The financial performance figures are presented per franchise operator (business unit) rather than per individual territory.
Extracted Item 19 Section
How THE DOG WIZARD Compares
Key Insights
- Higher than average SBA loan default rate in Pet Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
THE DOG WIZARD Current | $116K – $196K | $60K | 8.0% | 96 |
| PSP | $541K – $2.0M | $50K | 3.0% | 502 |
| DOG TRAINING ELITE | $174K – $203K | $110K | 8.0% | 395 |
| POOP 911 | $4K – $26K | N/A | 25.0% | 254 |
| WOOF GANG BAKERY | $184K – $507K | $50K | 7.0% | 236 |
| CAMP BOW WOW | $944K – $1.2M | $50K | 7.0% | 223 |
Pet Services Average 45 franchises | $349K – $710K | $56K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 45 Pet Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+10 more states
SBA Loan History
Historical SBA 7(a) loan data for THE DOG WIZARD franchisees (2023 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
4 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
4 Contacts Available
Unlock all THE DOG WIZARD franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a THE DOG WIZARD franchise ranges from $116,400 to $195,750. This includes a franchise fee of $60,000. Ongoing royalty fees are 8.0% of gross sales.
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