THE EXERCISE COACH

THE EXERCISE COACH

The Exercise Coach franchise operates studios providing a comprehensive system of personal training to optimize longevity and health span, utilizing proprietary EXERBOTICS® equipment, evidence-based protocols for strength, flexibility, stability, balance, brain training, and metabolic health/nutrition programs. The business model supports compact studios (800-2,000 sq ft) in retail or non-retail locations, offering one-on-one or small-group sessions via month-to-month, session packs, or longer-term plans. Target market includes adults of all fitness levels, with a focus on the 50+ demographic underserved by traditional fitness options.

211
Locations
$260K–$390K
Investment
Since 2011
Franchising
ServicesLake Zurich, ILwww.exercisecoach.comDisclaimer

Franchise Costs


Franchise Fee
$49,500
Item 5 of FDD
Initial Investment Range
$259,840 $389,970
Low: $259,840High: $389,970
Item 7 of FDD
Royalty Rate
6.00%
of gross sales
Brand Fund
1.00%
Item 6 of FDD
Fixed Monthly Fees
$2,703 – $3,549
Item 6 of FDD

6% royalty (or min $1,000/mo) + 1% brand fund + $2,703/mo fixed fees (digital marketing, technology, Balance Tracker lease).

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$0
Median Gross Revenue
$0
Top Quartile Revenue
$0
Bottom Quartile Revenue
$0

Data Based On: 182 Qualifying Franchised Studios for Gross Sales data; 105 Reporting Franchised Studios for Select Operating Expenses data, all for Measuring Year 2024.

* Average Gross Revenue, Median Gross Revenue, Revenue Top Quartile, and Revenue Bottom Quartile are directly extracted from the '2024 Financial Performance Representation - Gross Sales' table (Table 1) for All, Quartile 1, and Quartile 4 Studios, respectively. No net income, net profit, or EBITDA figures could be calculated or estimated as the document explicitly states that the 'Select Operating Expenses' do not include all costs and expenses necessary to determine net income or profit, and lists numerous 'Excluded Expenses' (e.g., owner compensation, taxes, payroll processing fees, royalties, insurance) that are not accounted for in the provided expense data.

Extracted Item 19 Section

How THE EXERCISE COACH Compares


Key Insights

  • Top 10 largest franchise system in Fitness Studios
FranchiseInvestmentFeeRoyaltyLocations
THE EXERCISE COACH
Current
$260K – $390K$50K6.0%211
Planet Fitness$1.5M – $5.2M$20K7.0%2,298
ANYTIME FITNESS$459K – $908K$43KN/A2,290
F45 Training$349K – $786K$60K7.0%751
Pure Barre$314K – $629K$60K7.0%617
HOTWORX$259K – $878K$20KN/A578
Fitness Studios Average
55 franchises
$425K – $1.0M$47K6.9%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1FL
22
2CA
22
3TX
16
4IL
14
5OH
10
6MO
8
7NJ
8
8CO
8
9AZ
8
10TN
8
11PA
8
12NC
8
13VA
7
14GA
7
15MI
7

+22 more states

SBA Loan History


Historical SBA 7(a) loan data for THE EXERCISE COACH franchisees (20152025)

Total Loans
101
Average Loan
$181,720
Total Volume
$18.4M
Default Rate
4.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

Franchisee Contacts


369 franchisee contacts on file from official FDD filings.

NameSBA Loan
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active

369 Contacts Available

Unlock all THE EXERCISE COACH franchisee contacts with verified contact information

Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
8
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
13
Sold to Franchisees
0
Projected New
10

Frequently Asked Questions


The total initial investment to open a THE EXERCISE COACH franchise ranges from $259,840 to $389,970. This includes a franchise fee of $49,500. Ongoing royalty fees are 6.0% of gross sales.

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