THE EXERCISE COACH
The Exercise Coach franchise operates studios providing a comprehensive system of personal training to optimize longevity and health span, utilizing proprietary EXERBOTICS® equipment, evidence-based protocols for strength, flexibility, stability, balance, brain training, and metabolic health/nutrition programs. The business model supports compact studios (800-2,000 sq ft) in retail or non-retail locations, offering one-on-one or small-group sessions via month-to-month, session packs, or longer-term plans. Target market includes adults of all fitness levels, with a focus on the 50+ demographic underserved by traditional fitness options.
Franchise Costs
6% royalty (or min $1,000/mo) + 1% brand fund + $2,703/mo fixed fees (digital marketing, technology, Balance Tracker lease).
Financial Performance
Item 19 Financial Performance
Data Based On: 182 Qualifying Franchised Studios for Gross Sales data; 105 Reporting Franchised Studios for Select Operating Expenses data, all for Measuring Year 2024.
* Average Gross Revenue, Median Gross Revenue, Revenue Top Quartile, and Revenue Bottom Quartile are directly extracted from the '2024 Financial Performance Representation - Gross Sales' table (Table 1) for All, Quartile 1, and Quartile 4 Studios, respectively. No net income, net profit, or EBITDA figures could be calculated or estimated as the document explicitly states that the 'Select Operating Expenses' do not include all costs and expenses necessary to determine net income or profit, and lists numerous 'Excluded Expenses' (e.g., owner compensation, taxes, payroll processing fees, royalties, insurance) that are not accounted for in the provided expense data.
Extracted Item 19 Section
How THE EXERCISE COACH Compares
Key Insights
- Top 10 largest franchise system in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
THE EXERCISE COACH Current | $260K – $390K | $50K | 6.0% | 211 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $459K – $908K | $43K | N/A | 2,290 |
| F45 Training | $349K – $786K | $60K | 7.0% | 751 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
| HOTWORX | $259K – $878K | $20K | N/A | 578 |
Fitness Studios Average 55 franchises | $425K – $1.0M | $47K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+22 more states
SBA Loan History
Historical SBA 7(a) loan data for THE EXERCISE COACH franchisees (2015 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
369 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
369 Contacts Available
Unlock all THE EXERCISE COACH franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a THE EXERCISE COACH franchise ranges from $259,840 to $389,970. This includes a franchise fee of $49,500. Ongoing royalty fees are 6.0% of gross sales.
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