THE EXERCISE COACH

Franchising since 2011, The Exercise Coach expanded from 191 locations in 2023 to 211 in 2024—a steady +10% growth rate that signals healthy momentum into a fitness market favoring personalized, time-efficient workouts. Item 20 data shows just 8 terminations against 13 transfers and 10 projected new units, indicating low closure rates but some franchisee movement that could reflect operational challenges or strategic relocations. Four corporate locations anchor the system, and 101 SBA loans averaging $181,720 with a mere 4% default rate underscore financing accessibility and franchisee commitment, pointing to a resilient trajectory for investors eyeing scalable fitness concepts.

Economics reveal a mid-range entry at $259,840-$389,970 total investment including the $49,500 franchise fee, suited for 800-2,000 sq ft spaces. Ongoing fees include 6% royalty (minimum $1,000/month), 1% brand fund, and hefty $2,703/month fixed costs for digital marketing, tech, and equipment leasing—potentially pressuring cash flow at lower volumes. Item 19 shines with average gross revenue of $291,424 and median $279,023 across disclosing units, implying strong top-line potential from month-to-month sessions and session packs targeting all fitness levels. No direct profit figures, but low SBA defaults and growth suggest viability for hands-off operators; watch fixed fees as a yellow flag eating into margins before expenses.