THE EXERCISE COACH
The Exercise Coach franchise operates studios providing a comprehensive system of personal training to optimize longevity and health span, utilizing proprietary EXERBOTICS® equipment, evidence-based protocols for strength, flexibility, stability, balance, brain training, and metabolic health/nutrition programs. The business model supports compact studios (800-2,000 sq ft) in retail or non-retail locations, offering one-on-one or small-group sessions via month-to-month, session packs, or longer-term plans. Target market includes adults of all fitness levels, with a focus on the 50+ demographic underserved by traditional fitness options.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
6% royalty (or min $1,000/mo) + 1% brand fund + $2,703/mo fixed fees (digital marketing, technology, Balance Tracker lease).
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 182 Qualifying Franchised Studios for Gross Sales data; 105 Reporting Franchised Studios for Select Operating Expenses data, all for Measuring Year 2024.
* Average Gross Revenue, Median Gross Revenue, Revenue Top Quartile, and Revenue Bottom Quartile are directly extracted from the '2024 Financial Performance Representation - Gross Sales' table (Table 1) for All, Quartile 1, and Quartile 4 Studios, respectively. No net income, net profit, or EBITDA figures could be calculated or estimated as the document explicitly states that the 'Select Operating Expenses' do not include all costs and expenses necessary to determine net income or profit, and lists numerous 'Excluded Expenses' (e.g., owner compensation, taxes, payroll processing fees, royalties, insurance) that are not accounted for in the provided expense data.
Extracted Item 19 Section
How THE EXERCISE COACH Compares to Other Fitness Studios Franchises
Key Insights
- Top 10 largest franchise system in Fitness Studios
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
THE EXERCISE COACH Current | $260K - $390K | $50K | 6.0% | 211 |
| Planet Fitness | $1.5M - $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $459K - $908K | $43K | N/A | 2,290 |
| F45 Training | $349K - $786K | $60K | 7.0% | 751 |
| Pure Barre | $314K - $629K | $60K | 7.0% | 617 |
| HOTWORX | $259K - $878K | $20K | N/A | 578 |
Fitness Studios Average 55 franchises | $425K - $1.0M | $47K | 6.9% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+22 more states
SBA Loan History
Historical SBA 7(a) loan data for THE EXERCISE COACH franchisees (2015 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a THE EXERCISE COACH franchise?
The total initial investment to open a THE EXERCISE COACH franchise ranges from $259,840 to $389,970. This includes a franchise fee of $49,500. Ongoing royalty fees are 6.0% of gross sales.
How much revenue does a THE EXERCISE COACH franchise make?
According to the 2025 FDD, the average gross revenue for a THE EXERCISE COACH franchise is $291,424. The median revenue is $279,023.
How many THE EXERCISE COACH franchise locations are there?
As of the 2025 FDD, THE EXERCISE COACH has 211 franchise locations. The company has been franchising since 2011.
Can you get an SBA loan for a THE EXERCISE COACH franchise?
Yes, SBA loans are available for THE EXERCISE COACH franchises. Historical data shows 101 SBA 7(a) loans have been approved for THE EXERCISE COACH franchisees, with an average loan amount of $181,720. The historical default rate is 4.0%.
Is THE EXERCISE COACH a good franchise to buy?
THE EXERCISE COACH shows several positive indicators: established brand with 211+ locations, transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in THE EXERCISE COACH?
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