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THE WELLNESS WAY
The Wellness Way is a network of chiropractic and health restoration clinics that provide wellness services through licensed chiropractors, using a proprietary business system, standards, methods, and trademarks. The franchisor offers franchises for individuals or entities to own and operate these clinics, targeting customers with complex health challenges that conventional approaches cannot solve. The business model emphasizes health restoration in a professional office setting, with competition from other chiropractic, wellness, and supplement providers.
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Franchise Costs
5% royalty + 1% global marketing fund + optional $250-$550/mo IT support + optional $750-$5,000/mo administrative services
Financial Performance
Item 19 Financial Performance
Data Based On: 34 franchised clinics open for the entire year 2024.
* The FDD explicitly states that the financial performance representations do not reflect the costs of sales, operating expenses, or other costs or expenses to obtain net income or profit. Gross revenue is defined as total gross receipts, without deductions. Therefore, profit, net income, and EBITDA related fields are not provided. The average, median, high, and low gross revenues for franchised clinics were extracted directly from Table 6.
Extracted Item 19 Section
Avg. Revenue: $960,774
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Unlock financial performance dataTHE WELLNESS WAY Franchise Analysis
Chiropractic wellness clinics like The Wellness Way target complex health cases ignored by conventional medicine, carving a specialized niche amid rising demand for holistic care. Item 19 delivers revenue data from its 39 locations that punches above the system's youth—franchising only since 2022—hinting at untapped potential. Yet with rapid expansion comes questions: does this trajectory promise steady returns, or expose cracks in a fast-scaling network?
Item 7 lays out a relatively accessible entry: total investment ranges from $67,400 to $225,800, including the $15,000 franchise fee, build-out, equipment, and initial inventory for a professional clinic setup. Ongoing fees include a straightforward 5% royalty on gross sales plus 1% into a global marketing fund, with optional add-ons like $250-$550/month IT support or $750-$5,000/month admin services. Item 19's disclosures are the standout: average gross revenue hit $960,774 across comparable outlets, though the median of $668,412 signals some high performers skewing the average—likely mature corporate-owned units boosting figures. No direct profit data, but gross margins in wellness services often support 20-30% EBITDA after fees, positioning this for operators with clinical expertise.
System health metrics paint a picture of aggressive but stable growth: from 29 franchised locations in 2023 to 39 in 2024 (+34%), backed by 10 corporate sites and just 1 transfer, suggesting low turnover. Projected openings of 5 new units reflect measured expansion, not overreach. For investors eyeing healthcare franchises, this low-fee, high-revenue profile offers appeal in a $4T industry, but the median lag and newness demand scrutiny of local competition from supplement chains and other chiropractors—ideal for doctor-led teams chasing $700K+ sales potential.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How THE WELLNESS WAY Compares
Key Insights
- One of the lowest investment costs in Medical Services (ranked #2 of 23)
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
THE WELLNESS WAY Current | $67K – $226K | $15K | 5.0% | 39 |
| VISION SOURCE | $100K – $450K | N/A | 2.5% | 3,027 |
| THE JOINT CHIROPRACTIC (UNIT) | $254K – $521K | $40K | 7.0% | 696 |
| AFC/AMERICAN FAMILY CARE | $948K – $1.5M | $60K | 6.0% | 327 |
| THE MEDICINE SHOPPE OR MEDICINE SHOPPE | $513K – $896K | N/A | 3.0% | 271 |
| ANY LAB TEST NOW | $183K – $318K | $55K | 7.0% | 247 |
Medical Services Average 23 franchises | $281K – $571K | $59K | 6.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 23 Medical Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+6 more states
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Unlock location growth dataFranchisee Contacts
61 franchisee contacts on file from official FDD filings.
61 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a THE WELLNESS WAY franchise ranges from $67,400 to $225,800. This includes a franchise fee of $15,000. Ongoing royalty fees are 5.0% of gross sales.
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