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Vertica Fitness
Vertica Fitness Franchising, Inc. offers franchises for the right to establish and operate fitness studios specializing in Pole Fitness and other exercises. The business model requires an initial investment of $194,400 to $324,275, including fees paid to the franchisor, targeting the general public in developed markets with year-round sales. Franchisees compete with other fitness businesses, including chains and independents.
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Franchise Costs
8.25% royalty + up to 1% ad fund + $1,300/mo software fees
Financial Performance
Item 19 Financial Performance
Data Based On: Gross revenue data based on 9 franchised outlets. Profit data based on 2 affiliate outlets adjusted to simulate a franchised outlet.
* Average gross revenue, median gross revenue, revenue top quartile, and revenue bottom quartile are calculated from the 2025 Gross Revenue data for 9 franchised locations listed in FPR #1-Table 1. Top quartile is the average of the top 2 units. Bottom quartile is the average of the bottom 2 units. Average net profit is calculated from the 2025 'Adjusted Net Profit as if a Franchised Outlet' for Midtown, AZ ($188,445) and Oro Valley, AZ ($41,528), which are affiliate-owned but presented as if franchised. Best guess profit range (low and high) derived by applying the lowest (16.73% for Oro Valley) and highest (41.17% for Midtown) 'Adjusted Net Profit as if a Franchised Outlet' margins (from their respective gross revenues) to the overall average gross revenue ($258,931.22) of the 9 franchised units.
Extracted Item 19 Section
Avg. Revenue: $258,931
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Unlock financial performance dataHow Vertica Fitness Compares
Key Insights
- Lower investment than 79% of Fitness Studios franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Vertica Fitness Current | $198K – $349K | $60K | 8.3% | 9 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
18 franchisee contacts on file from official FDD filings.
18 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Vertica Fitness franchise ranges from $198,000 to $348,775. This includes a franchise fee of $59,950. Ongoing royalty fees are 8.3% of gross sales.
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