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Water Wings Swim School
Water Wings Swim School franchises enable operators to run year-round indoor swim schools that offer swim lessons, host athletic events and competitions, and provide other swimming-related programs for children and adults using proprietary trademarks, systems, and standards. The business model includes single-unit franchise agreements or multi-unit development agreements for 2-3 locations, with franchisees adhering to operational manuals, approved suppliers, and marketing requirements. It targets families and individuals seeking recreational swimming instruction and aquatic activities in a competitive children's development and recreation market.
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Franchise Costs
6% royalty (greater of 6% Gross Sales or $2,500/mo) + 2% NAF (up to 6%) + $400-$750/mo technology fee + $100-$300/mo call center fee
Financial Performance
Item 19 Financial Performance
Data Based On: Data is based on 6 corporate-owned Swim Schools, with financial performance adjusted to reflect expected franchise fees for the fiscal year 2024.
* Average Gross Profit calculated as Average Gross Sales ($1,639,380) minus Cost of Goods Sold. Cost of Goods Sold is $0 as per Note 4. The average EBITDA ($423,776) was verified by summing all listed average expenses (Occupancy: $232,621, Advertising: $98,363, Payroll: $521,571, Insurance: $31,854, Royalty and Technology Fees: $106,560, Other Costs: $224,636) and subtracting them from average gross sales (1639380 - 0 - 232621 - 98363 - 521571 - 31854 - 106560 - 224636 = 423775, which is consistent with the reported $423,776 due to rounding). Best guess profit range (low and high) is estimated using the reported 'Low' ($203,431) and 'High' ($888,484) EBITDA values from Table 2, representing the range of profit experienced by the reporting units.
Extracted Item 19 Section
Avg. Revenue: $1,639,380
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Unlock financial performance dataWater Wings Swim School Franchise Analysis
Diving into the pool of children's swim programs, Water Wings Swim School emerges as a newcomer backed by Unleashed Brands, promising year-round indoor lessons amid rising demand for kid-focused aquatics. With Item 19 laying bare revenue performance across its early units, this franchise hints at high-volume potential in a niche where families crave safe, structured swimming. Yet for a system just franchising in 2025, do those figures signal a lucrative lap or ripples of risk?
Item 7 outlines a hefty upfront commitment: $994,400 to $1,424,550 total investment, kicked off by a $50,000 franchise fee, targeting operators ready for single or 2-3 unit developments in the competitive youth recreation space. Fees stack up with 6% royalties (the greater of 6% of gross sales or $2,500 monthly minimum), 2% brand fund (capped at 6% NAF), plus $400-$750 monthly tech fee and $100-$300 call center charge. Item 19 shines brightly here, reporting average gross revenue of $1,639,380 and median $1,442,652 across 12 corporate locations, though EBITDA margins sit at 0%—translating to estimated profits ranging $203,431 to $888,484 depending on execution and scale.
This data underscores Water Wings' high-revenue model driven by recurring lesson enrollments and events, but the zero EBITDA margin flags tight margins post-fees and ops in a capital-intensive indoor facility play. As a fresh 2025 FDD entrant with no disclosed franchisee terminations or transfers yet (given its infancy), growth hinges on Unleashed Brands' multi-concept muscle—12 spots already operational suggest validated demand. Buyers eyeing this must probe local market saturation, buildout timelines in Item 11, and multi-unit scalability via development agreements to gauge if those top-line numbers deliver bottom-line buoyancy.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Water Wings Swim School Compares
Key Insights
- Higher investment than 93% of Fitness Studios franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Water Wings Swim School Current | $994K – $1.4M | $50K | 6.0% | 0 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Franchisee Contacts
14 franchisee contacts on file from official FDD filings.
14 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Water Wings Swim School franchise ranges from $994,400 to $1,424,550. This includes a franchise fee of $50,000. Ongoing royalty fees are 6.0% of gross sales.
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