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Water Wings Swim School
Water Wings Swim School franchises enable operators to run year-round indoor swim schools that offer swim lessons, host athletic events and competitions, and provide other swimming-related programs for children and adults using proprietary trademarks, systems, and standards. The business model includes single-unit franchise agreements or multi-unit development agreements for 2-3 locations, with franchisees adhering to operational manuals, approved suppliers, and marketing requirements. It targets families and individuals seeking recreational swimming instruction and aquatic activities in a competitive children's development and recreation market.
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Franchise Costs
6% royalty + up to 7% NAF contribution + $750-$1000/mo technology fee + $1000-$3600/mo call center fee
Financial Performance
Item 19 Financial Performance
Data Based On: Eight corporate-owned Swim Schools, with financial data adjusted to reflect expected franchise fees for the fiscal year 2025.
* Average Gross Profit calculated as Average Gross Sales ($1,592,892) - Average Cost of Goods Sold ($48,762) = $1,544,130. EBITDA margin calculated as Average EBITDA $ ($412,222) / Average Gross Sales ($1,592,892) = 0.2588, due to a discrepancy with the listed Average EBITDA % (18.4%) in Table 2. Best guess profit range uses the High and Low EBITDA $ values reported in Table 2, as EBITDA represents earnings before interest, taxes, depreciation, and amortization, making it a suitable proxy for profit before non-operating items. Average Net Profit is set to Average EBITDA.
Extracted Item 19 Section
Avg. Revenue: $1,592,892
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Unlock financial performance dataHow Water Wings Swim School Compares
Key Insights
- Higher investment than 91% of Fitness Studios franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Water Wings Swim School Current | $1.0M – $1.5M | $50K | 6.0% | 13 |
| Planet Fitness | $1.3M – $5.4M | $40K | 7.0% | 2,432 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $441K – $1.1M | $49K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
20 franchisee contacts on file from official FDD filings.
20 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Includes a Maryland Securities Commissioner proceeding against Snapology for registration and disclosure violations, a lawsuit between UATP Management and a distributor/installer involving contract and trade secret disputes, a lawsuit by Unleashed Services against a former employee/franchisee involving contract and fraud claims, and a consent order with the California Commissioner against Premier Franchising Group for unregistered franchise sales.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Water Wings Swim School franchise ranges from $1,033,500 to $1,469,700. This includes a franchise fee of $50,000. Ongoing royalty fees are 6.0% of gross sales.
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