WAXING THE CITY

WAXING THE CITY

Waxing the City offers franchises for Waxing Studios that provide a premium studio experience focused on body and facial waxing services for men and women, along with related products and services such as skincare, eyelash extensions, beauty, and brow enhancements. Franchisees operate under the Waxing the City trademark and proprietary System, which includes standardized training, operations, memberships, and must remain open 7 days a week, with the franchisor retaining rights to modify offerings. The business model targets the competitive hair removal and beauty enhancement market, serving the general public seeking professional waxing and aesthetic services.

167
Locations
$340K–$646K
Investment
Since 2010
Franchising
ServicesWoodbury, MNPurpose Brands Holdings, LLCwww.waxingthecity.comDisclaimer

Franchise Costs


Franchise Fee
$42,500
Item 5 of FDD
Initial Investment Range
$339,945 $646,195
Low: $339,945High: $646,195
Item 7 of FDD
Royalty Rate
6.00%
of gross sales
Brand Fund
2.00%
Item 6 of FDD
Fixed Monthly Fees
$799 – $799
Item 6 of FDD

6% royalty + 2% ad fund + $799/mo technology fee

How WAXING THE CITY Compares


Key Insights

  • Top 10 largest franchise system in Personal Care Services
  • Lower than average SBA loan default rate in Personal Care Services
FranchiseInvestmentFeeRoyaltyLocations
WAXING THE CITY
Current
$340K – $646K$43K6.0%167
COST CUTTERS$184K – $336K$40K5.0%911
COMFORT KEEPERS$120K – $191K$55K5.0%619
PALM BEACH TAN$639K – $1.0M$30K6.0%398
HOUSE OF COLOUR$33K – $52K$30K4.0%312
DRYBAR$410K – $1.0M$50K7.0%176
Personal Care Services Average
20 franchises
$424K – $832K$43K5.9%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 20 Personal Care Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1TX
34
2IL
10
3CO
9
4MN
9
5NJ
8
6NC
7
7PA
7
8GA
7
9FL
7
10WA
6
11CA
6
12LA
5
13VA
5
14WI
5
15TN
4

+22 more states

SBA Loan History


Historical SBA 7(a) loan data for WAXING THE CITY franchisees (20132025)

Total Loans
117
Average Loan
$327,419
Total Volume
$38.3M
Default Rate
6.8%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

Franchisee Contacts


206 franchisee contacts on file from official FDD filings.

NameSBA Loan
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active

206 Contacts Available

Unlock all WAXING THE CITY franchisee contacts with verified contact information

Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
15
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
9
Sold to Franchisees
0
Projected New
13

Frequently Asked Questions


The total initial investment to open a WAXING THE CITY franchise ranges from $339,945 to $646,195. This includes a franchise fee of $42,500. Ongoing royalty fees are 6.0% of gross sales.

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