WAXING THE CITY
Waxing the City offers franchises for Waxing Studios that provide a premium studio experience focused on body and facial waxing services for men and women, along with related products and services such as skincare, eyelash extensions, beauty, and brow enhancements. Franchisees operate under the Waxing the City trademark and proprietary System, which includes standardized training, operations, memberships, and must remain open 7 days a week, with the franchisor retaining rights to modify offerings. The business model targets the competitive hair removal and beauty enhancement market, serving the general public seeking professional waxing and aesthetic services.
Franchise Costs
6% royalty + 2% ad fund + $799/mo technology fee
How WAXING THE CITY Compares
Key Insights
- Top 10 largest franchise system in Personal Care Services
- Lower than average SBA loan default rate in Personal Care Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
WAXING THE CITY Current | $340K – $646K | $43K | 6.0% | 167 |
| COST CUTTERS | $184K – $336K | $40K | 5.0% | 911 |
| COMFORT KEEPERS | $120K – $191K | $55K | 5.0% | 619 |
| PALM BEACH TAN | $639K – $1.0M | $30K | 6.0% | 398 |
| HOUSE OF COLOUR | $33K – $52K | $30K | 4.0% | 312 |
| DRYBAR | $410K – $1.0M | $50K | 7.0% | 176 |
Personal Care Services Average 20 franchises | $424K – $832K | $43K | 5.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 20 Personal Care Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+22 more states
SBA Loan History
Historical SBA 7(a) loan data for WAXING THE CITY franchisees (2013 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
206 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
206 Contacts Available
Unlock all WAXING THE CITY franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a WAXING THE CITY franchise ranges from $339,945 to $646,195. This includes a franchise fee of $42,500. Ongoing royalty fees are 6.0% of gross sales.
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