AMERICA'S SWIMMING POOL COMPANY
ASP - AMERICA’S SWIMMING POOL COMPANY franchises provide swimming pool cleaning, maintenance, renovation, construction, and related services and products for pools, fountains, lagoons, and other bodies of water. The business operates under a proprietary system including standardized operations, training programs, customer service standards, and proprietary software like Pool Ops. They target individual homeowners and commercial businesses in a competitive, seasonal market.
Franchise Costs
Tiered royalty (7% on first $100k gross revenue, 6% to $250k, 5% above) + 1% brand fund + $876/mo base technology/website/call center fees
Financial Performance
Item 19 Financial Performance
Data Based On: Data for gross revenue, gross profit, net profit, and EBITDA is based on 108 franchised territories in operation for the entire 2023 fiscal year that reported a profit and loss statement through QuickBooks. Median gross revenue is based on 121 territories for 2023.
* Average gross revenue, average gross profit, and average EBITDA were calculated as weighted averages across four quartiles (each with 27 territories, total 108 territories) from Table 5. The weighted average was derived by summing the average for each quartile and dividing by 4, as each quartile contained an equal number of territories. Average net profit was taken directly from the 'TOTAL SYSTEM' row in Table 4 for 108 territories. EBITDA margin percentage was calculated as average_ebitda / average_gross_revenue. Revenue top quartile and revenue bottom quartile are the 'Total Average Gross Revenue' from Quartile 1 and Quartile 4, respectively, as presented in Table 5. Median gross revenue was taken from the 'TOTAL SYSTEM' row of Table 3, which is based on 121 territories for 2023, while other averages are based on 108 territories (Tables 4 and 5).
Extracted Item 19 Section
How AMERICA'S SWIMMING POOL COMPANY Compares
Key Insights
- Lower investment than 78% of Home Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
AMERICA'S SWIMMING POOL COMPANY Current | $84K – $207K | $40K | 7.0% | 375 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $150K – $177K | $127K | 10.0% | 653 |
| SIGN GYPSIES | $4K – $5K | $1K | N/A | 587 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
Home Services Average 130 franchises | $144K – $289K | $53K | 7.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 130 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+11 more states
Franchisee Contacts
118 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
118 Contacts Available
Unlock all AMERICA'S SWIMMING POOL COMPANY franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Litigation by franchisor for breach of contract/collections against a franchisee.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a AMERICA'S SWIMMING POOL COMPANY franchise ranges from $84,395 to $207,368. This includes a franchise fee of $40,000. Ongoing royalty fees are 7.0% of gross sales.
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