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AMERICA'S SWIMMING POOL COMPANY

AMERICA'S SWIMMING POOL COMPANY

ASP - AMERICA’S SWIMMING POOL COMPANY franchises provide swimming pool cleaning, maintenance, renovation, construction, and related services and products for pools, fountains, lagoons, and other bodies of water. The business operates under a proprietary system including standardized operations, training programs, customer service standards, and proprietary software like Pool Ops. They target individual homeowners and commercial businesses in a competitive, seasonal market.

375locations
$84K–$207K
Since 2006
ServicesColumbia, MDAuthority Brands, Inc. (indirect parent; ultimate majority owner: Funds advised by Apax Partners, LLP)www.ASPpoolco.comDisclaimer

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Franchise Costs

Franchise Fee
$40,000
Initial Investment
$84,395 – $207,368
Royalty Rate
7.00%
Brand Fund
1.00%
Fixed Monthly Fees
$876 – $876

Tiered royalty (7% on first $100k gross revenue, 6% to $250k, 5% above) + 1% brand fund + $876/mo base technology/website/call center fees

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$858,121.75
Median Gross Revenue
$588,095
EBITDA Margin
13%
Top Quartile Revenue
$1,868,963
Bottom Quartile Revenue
$206,727
Average Net Profit
$106,476
Average Gross Profit
$551,026.5
Average EBITDA
$115,062.25

Data Based On: Data for gross revenue, gross profit, net profit, and EBITDA is based on 108 franchised territories in operation for the entire 2023 fiscal year that reported a profit and loss statement through QuickBooks. Median gross revenue is based on 121 territories for 2023.

* Average gross revenue, average gross profit, and average EBITDA were calculated as weighted averages across four quartiles (each with 27 territories, total 108 territories) from Table 5. The weighted average was derived by summing the average for each quartile and dividing by 4, as each quartile contained an equal number of territories. Average net profit was taken directly from the 'TOTAL SYSTEM' row in Table 4 for 108 territories. EBITDA margin percentage was calculated as average_ebitda / average_gross_revenue. Revenue top quartile and revenue bottom quartile are the 'Total Average Gross Revenue' from Quartile 1 and Quartile 4, respectively, as presented in Table 5. Median gross revenue was taken from the 'TOTAL SYSTEM' row of Table 3, which is based on 121 territories for 2023, while other averages are based on 108 territories (Tables 4 and 5).

Extracted Item 19 Section

Avg. Revenue: $858,122

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AMERICA'S SWIMMING POOL COMPANY Franchise Analysis

Picture transforming summer leisure into a year-round revenue stream by servicing America's obsession with backyard pools. Since franchising in 2006, America's Swimming Pool Company has grown to 375 locations under the Authority Brands umbrella, leveraging proprietary tools like Pool Ops software in a market ripe for maintenance pros. Item 19 unveils compelling revenue snapshots amid seasonal swings and competition—but with an EBITDA margin signaling slim profits, is this a splashy investment or a drain on capital? Unlock the data to discover if the numbers float your boat.

Item 7 lays out the financial entry: initial investment spans $84,395 to $207,368, including a $40,000 franchise fee, with ongoing costs like tiered royalties (7% on first $100K gross revenue, dropping to 6% up to $250K and 5% above), 1% brand fund, and $876 monthly tech/website/call center fees. Item 19 performance data shines brightly here—average gross revenue hits $858,122 across units, though median lags at $588,095, hinting at top performers skewing the average. Yet the 0% EBITDA margin underscores razor-thin profitability after expenses, demanding tight operations in this home services niche targeting homeowners and commercial clients for cleaning, repairs, renovations, and new builds.

System vitality shows steady expansion from 364 to 375 locations (+3% growth), with 31 projected new units, but 20 terminations and 23 transfers last year raise flags on retention amid one noted franchisor litigation for breach and collections. Backed by Apax Partners via parent Authority Brands, the proprietary system offers training and standards, yet seasonal demand in pool-heavy regions amplifies risks. Buyers eyeing this should probe Item 20 trends deeper, validate local market saturation, and scrutinize how Pool Ops drives efficiency against that 0% margin reality.

Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How AMERICA'S SWIMMING POOL COMPANY Compares

Key Insights

  • Lower investment than 79% of Home Services franchises
FranchiseInvestmentFeeRoyaltyLocations
AMERICA'S SWIMMING POOL COMPANY
Current
$84K – $207K$40K7.0%375
MERRY MAIDS$127K – $166K$55K7.0%933
HOLIDAY LIGHTING HEROES$136K – $164K$118K10.0%672
MOSQUITO AUTHORITY$54K – $128K$45K10.0%546
Culligan$130K – $814K$40K2.0%460
MOSQUITO JOE$150K – $192K$43K10.0%415
Home Services Average
136 franchises
$142K – $269K$52K6.9%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 136 Home Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2023)

Outlets by state across the United States

Top States
1FL
68
2TX
66
3GA
40
4AZ
26
5SC
21
6NJ
20
7AL
17
8TN
14
9NY
12
10MO
11
11NC
11
12OK
11
13VA
10
14LA
9
15MI
6

+11 more states

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Franchisee Contacts

118 franchisee contacts on file from official FDD filings.

118 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases1

Litigation by franchisor for breach of contract/collections against a franchisee.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
20
Non-Renewals
0
Reacquired
0
Ceased Ops
7
Transfers
23
Sold to Franchisees
0
Projected New
31

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Frequently Asked Questions

The total initial investment to open a AMERICA'S SWIMMING POOL COMPANY franchise ranges from $84,395 to $207,368. This includes a franchise fee of $40,000. Ongoing royalty fees are 7.0% of gross sales.