AMERICA'S SWIMMING POOL COMPANY

AMERICA'S SWIMMING POOL COMPANY

ASP - AMERICA’S SWIMMING POOL COMPANY franchises provide swimming pool cleaning, maintenance, renovation, construction, and related services and products for pools, fountains, lagoons, and other bodies of water. The business operates under a proprietary system including standardized operations, training programs, customer service standards, and proprietary software like Pool Ops. They target individual homeowners and commercial businesses in a competitive, seasonal market.

375
Locations
$84K–$207K
Investment
Since 2006
Franchising
ServicesColumbia, MDAuthority Brands, Inc. (indirect parent; ultimate majority owner: Funds advised by Apax Partners, LLP)www.ASPpoolco.comDisclaimer

Franchise Costs


Franchise Fee
$40,000
Item 5 of FDD
Initial Investment Range
$84,395 $207,368
Low: $84,395High: $207,368
Item 7 of FDD
Royalty Rate
7.00%
of gross sales
Brand Fund
1.00%
Item 6 of FDD
Fixed Monthly Fees
$876 – $876
Item 6 of FDD

Tiered royalty (7% on first $100k gross revenue, 6% to $250k, 5% above) + 1% brand fund + $876/mo base technology/website/call center fees

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$0
Median Gross Revenue
$0
EBITDA Margin
0%
Top Quartile Revenue
$0
Bottom Quartile Revenue
$0
Average Net Profit
$0
Average Gross Profit
$0
Average EBITDA
$0

Data Based On: Data for gross revenue, gross profit, net profit, and EBITDA is based on 108 franchised territories in operation for the entire 2023 fiscal year that reported a profit and loss statement through QuickBooks. Median gross revenue is based on 121 territories for 2023.

* Average gross revenue, average gross profit, and average EBITDA were calculated as weighted averages across four quartiles (each with 27 territories, total 108 territories) from Table 5. The weighted average was derived by summing the average for each quartile and dividing by 4, as each quartile contained an equal number of territories. Average net profit was taken directly from the 'TOTAL SYSTEM' row in Table 4 for 108 territories. EBITDA margin percentage was calculated as average_ebitda / average_gross_revenue. Revenue top quartile and revenue bottom quartile are the 'Total Average Gross Revenue' from Quartile 1 and Quartile 4, respectively, as presented in Table 5. Median gross revenue was taken from the 'TOTAL SYSTEM' row of Table 3, which is based on 121 territories for 2023, while other averages are based on 108 territories (Tables 4 and 5).

Extracted Item 19 Section

How AMERICA'S SWIMMING POOL COMPANY Compares


Key Insights

  • Lower investment than 78% of Home Services franchises
FranchiseInvestmentFeeRoyaltyLocations
AMERICA'S SWIMMING POOL COMPANY
Current
$84K – $207K$40K7.0%375
MERRY MAIDS$127K – $166K$55K7.0%933
HOLIDAY LIGHTING HEROES$150K – $177K$127K10.0%653
SIGN GYPSIES$4K – $5K$1KN/A587
MOSQUITO AUTHORITY$54K – $128K$45K10.0%546
Culligan$130K – $814K$40K2.0%460
Home Services Average
130 franchises
$144K – $289K$53K7.0%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 130 Home Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2023)

Outlets by state across the United States

Top States
1FL
68
2TX
66
3GA
40
4AZ
26
5SC
21
6NJ
20
7AL
17
8TN
14
9NY
12
10MO
11
11NC
11
12OK
11
13VA
10
14LA
9
15MI
6

+11 more states

Franchisee Contacts


118 franchisee contacts on file from official FDD filings.

NameSBA Loan
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active

118 Contacts Available

Unlock all AMERICA'S SWIMMING POOL COMPANY franchisee contacts with verified contact information

Due Diligence


Litigation (Item 3)

Franchisee Cases1

Litigation by franchisor for breach of contract/collections against a franchisee.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
20
Non-Renewals
0
Reacquired
0
Ceased Ops
7
Transfers
23
Sold to Franchisees
0
Projected New
31

Frequently Asked Questions


The total initial investment to open a AMERICA'S SWIMMING POOL COMPANY franchise ranges from $84,395 to $207,368. This includes a franchise fee of $40,000. Ongoing royalty fees are 7.0% of gross sales.

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