Beef-a-Roo

Item 7 lays out a hefty initial investment of $754,200 to $1,383,500 across four models—Traditional, Drive-Thru, End-Cap, and Conversion—with a $49,500 franchise fee. Ongoing fees include 6% royalty, 1% brand/ad fund, and local marketing at 1% of sales or $1,000 monthly (whichever greater), plus a technology fee currently at $0. Item 19 discloses strong averages: $3,004,026 gross revenue per unit, translating to an estimated profit of exactly $742,989—implying healthy 25% margins if accurate, though based on just eight corporate locations since franchising began in 2022. For a Rockford, IL-based system under Elysian Franchise Company, these figures outperform many quick-service peers but demand scrutiny given the sample size.

Growth metrics signal caution: only eight corporate spots, two projected new units, and no franchise resales or transfers noted in recent FDDs, reflecting a brand still proving scalability post-2022 launch. No major litigation or high termination rates surface, but the projected unit count trails category norms for fast casual chains aiming national reach. Weigh this against $3M revenue potential—if your market fits Midwest comfort food and you stomach seven-figure entry, it could compound fast; otherwise, the slim footprint risks isolation from brand momentum.