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BFT
BFT franchises operate fitness studios offering live instructional group and individual classes focused on strength and endurance training, high-intensity interval training, resistance training, hypertrophy-style training, and other approved services using designated equipment and following the BFT System standards. The business model grants franchisees the right to develop and operate studios, with options for single-unit or multi-unit development agreements, involving initial investment fees paid to the franchisor or affiliates and adherence to operational manuals via a learning management system. The target market includes fitness enthusiasts seeking structured, boutique-style workouts in a competitive landscape of gyms, personal trainers, and other exercise studios.
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Franchise Costs
7% royalty + 2% brand fund + $715/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 29 Qualified Studios, owned and operated by third-party franchisees, that operated for the entire Measurement Period (January 1, 2024 - December 31, 2024).
* Weighted average gross revenue calculated from quartile data is (7 units × $558,591 + 7 units × $387,262 + 7 units × $306,277 + 8 units × $212,714) / 29 total units = $360,918.0, which matches the 'Total' average provided in the table.
Extracted Item 19 Section
Avg. Revenue: $360,918
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Unlock financial performance dataBFT Franchise Analysis
BFT's meteoric rise in boutique fitness catches eyes amid a crowded market of HIIT studios, but whispers of legal troubles and past financial stumbles add layers of intrigue. Item 19 earnings data sheds light on real-world performance for these strength-focused gyms, while franchise disclosures hint at operational hurdles. Does this Xponential Fitness brand deliver the endurance it promises franchisees, or is the intensity too much?
Item 7 details the hefty initial investment of $509,836 to $1,204,045, including a $60,000 franchise fee, driven by buildout for specialized equipment in 2,000-3,000 sq ft studios. Ongoing fees bite at 7% royalties on gross sales plus 2% brand fund and a flat $715 monthly tech fee, totaling around 9% plus fixed costs—steeper than many fitness peers averaging 6-8%. Item 19 reveals solid but maturing revenue: average gross sales hit $360,918 across units, with median at $329,200, suggesting top performers buoy the average but half fall below $330K; no profit figures disclosed, so EBITDA likely 15-20% after fees leaves $50K-$70K owner pay for single units, scaling better multi-unit.
System metrics show promise mixed with caution: locations jumped 53% from 32 in 2023 to 49 in 2024, yet only 2 terminations but projected openings drop to 2, signaling potential slowdown. Litigation flags a former franchisee's California suit alleging FDD misstatements, breaches, and fraud—echoing Xponential parent issues—while bankruptcy history on record warrants scrutiny. For fitness-savvy investors eyeing $500K+, BFT offers growth velocity but demands vetting legal risks and validating revenues against local competition.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How BFT Compares
Key Insights
- Higher investment than 79% of Fitness Studios franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BFT Current | $510K – $1.2M | $60K | 7.0% | 49 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+6 more states
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Unlock location growth dataFranchisee Contacts
58 franchisee contacts on file from official FDD filings.
58 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Former BFT and CycleBar franchisee alleging violations of California Franchise Investment Law, untrue statements in FDDs, breach of franchise agreements, fraudulent inducement and omissions.
Bankruptcy (Item 4)
Xponential COO Timothy Weiderhoft and wife filed Chapter 7 in August 2023 (discharged December 2023). Instant Brands (former employer of CMO Louise Ocasion) filed Chapter 11 in June 2023 (emerged 2024).
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BFT franchise ranges from $509,836 to $1,204,045. This includes a franchise fee of $60,000. Ongoing royalty fees are 7.0% of gross sales.
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