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BIG FROG
Big Frog Custom T-Shirts franchises provide full-service custom apparel printing services, including t-shirts, apparel, and gift items, from approved retail locations using proprietary trademarks, business systems, procedures, and trade secrets. The business model licenses franchises to operate stores that serve retail and business customers in a competitive market against screen-printers, embroiderers, online stores, national chains, and independents. Target markets include the general public and businesses seeking custom printed products.
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Franchise Costs
6% royalty + 1.5% brand fund + $350/mo internal systems fee
Financial Performance
Item 19 Financial Performance
Data Based On: 63 franchised outlets open for a minimum of 12 months as of December 31, 2024, excluding 3 franchised outlets that did not operate for a full 12 months and 7 that did not submit monthly profit and loss statements.
* Average gross revenue is the mean of Gross Revenue for 63 franchised stores: $537,505.70 Median gross revenue is the median of Gross Revenue for 63 franchised stores: $479,464.94 Revenue top quartile is the average Gross Revenue of the 15 stores in the 'First Quartile' table: $933,437.56 Revenue bottom quartile is the average Gross Revenue of the 16 stores in the 'Fourth Quartile' table: $250,751.54 Estimated profit calculated for each store as Gross Revenue * (1 - sum of %COGS, %Rent, %Payroll, %Mktg, %Utilities). The average of these estimated profits across 63 stores is $149,128.65. Since no expense ranges were provided, best_guess_profit_low and best_guess_profit_high are set to this average.
Extracted Item 19 Section
Avg. Revenue: $537,506
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Unlock financial performance dataBIG FROG Franchise Analysis
Custom T-shirt printing thrives on speed and creativity, positioning Big Frog as a contender in a market crowded with online giants and local shops. Item 19 delivers concrete earnings insights, while SBA financing history and recent operational shifts offer a glimpse into real-world viability. Yet with the system's trajectory hinting at turbulence, does the data signal opportunity or caution for your investment?
Big Frog began franchising in 2008, building to a peak of 102 locations in 2023 before contracting 5% to 97 in 2024, with current counts at 74 units. This downward trend, alongside 4 terminations and 8 system transfers, suggests some franchisee churn, possibly tied to competitive pressures from national chains and e-commerce. However, projected openings of 12 new units indicate franchisor optimism, and a single noted litigation over a POS system breach points to operational enforcement rather than widespread disputes. Item 20 data flags modest instability, but steady SBA activity—40 loans averaging $204,643 with just a 5% default rate—shows accessible financing and reasonable repayment success.
Financials start with a $60,000 franchise fee and total investment of $163,987-$323,110 (Item 7), plus ongoing 6% royalties, 1.5% brand fund, and $350 monthly internal systems fee. Item 19 shines with average gross revenues of $537,506 and median $479,465 across units, translating to estimated owner profit of $149,129—solid for a retail service model after expenses. These figures outperform many peers in custom apparel, supported by low SBA defaults, but the contraction and fees warrant scrutiny amid market saturation. For risk-tolerant investors eyeing $150K+ earnings potential, Big Frog offers data-backed appeal if growth projections hold.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How BIG FROG Compares
Key Insights
- Higher investment than 80% of Business Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BIG FROG Current | $164K – $323K | $60K | 6.0% | 74 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| RE/MAX | $37K – $337K | $35K | 1.0% | 2,994 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
Business Services Average 198 franchises | $121K – $289K | $47K | 10.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 198 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+13 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for BIG FROG franchisees (2013 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
40 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
2 franchisee contacts on file from official FDD filings.
2 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Breach of contract and termination dispute involving franchisee's failure to use required point of sale system.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BIG FROG franchise ranges from $163,987 to $323,110. This includes a franchise fee of $60,000. Ongoing royalty fees are 6.0% of gross sales.
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