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BLUEFROG PLUMBING + DRAIN
BlueFrog Plumbing + Drain franchises provide residential and commercial plumbing services, including drain cleaning, water and gas leak detection and repair, water heater services, water softeners, water filtration systems, and related products under the BLUEFROG PLUMBING + DRAIN® brand. The franchisor offers franchise opportunities for standard, conversion, and add-on micro territories, utilizing proprietary business systems, standards, and trademarks. The target market includes customers in defined population-based territories (typically 400,000-500,000 people) within the competitive plumbing services industry.
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Franchise Costs
6% royalty + 2% brand fund + $399/mo technology + $299/mo digital marketing
Financial Performance
Item 19 Financial Performance
Data Based On: 9 franchisees operating a total of 23 franchised territories during the full 2024 calendar year.
* Calculated weighted average gross revenue: (3 franchisees × $918,708 + 6 franchisees × $1,294,837) / 9 total franchisees = $1,169,461. Calculated weighted average median gross revenue: (3 franchisees × $545,578 + 6 franchisees × $573,840) / 9 total franchisees = $564,419.
Extracted Item 19 Section
Avg. Revenue: $1,169,461
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Unlock financial performance dataBLUEFROG PLUMBING + DRAIN Franchise Analysis
Plumbing franchises thrive on steady demand for leak repairs and drain services, but Bluefrog Plumbing + Drain carves a niche with micro-territories tailored to 400K-500K populations, blending residential and commercial jobs under Stellar Brands. Item 19 earnings data uncovers revenue patterns across units, while SBA financing history hints at investor confidence amid market shifts. Yet with locations shrinking last year, does this signal a buyer's market or underlying pressures worth probing?
Item 7 lays out the initial investment from $144,498 to $345,648, including a $59,900 franchise fee, covering trucks, tools, and inventory for these turnkey plumbing operations. Ongoing fees hit 6% royalty plus 2% brand fund, $399 monthly tech fee, and $299 digital marketing—stacking to about 8-9% total plus fixed costs that eat into margins. Item 19 shines here: average gross revenue clocks $1,169,461, but median at $564,419 shows top performers skew the average, meaning half the units pull under $600K before expenses. For a buyer eyeing $300K investment, hitting median sales might yield slim profits after 20-25% operating costs typical in services.
System metrics mix promise and caution: 35 locations in 2024 down 17% from 42 in 2023, with 14 terminations, 2 transfers, but 15 projected new units signaling rebound intent. SBA data bolsters credibility—14 loans averaging $166,421, low 7.1% default—suggesting banks see viability despite contraction. Franchising since 2014 from Dallas HQ, this brand's proprietary leak detection edges competition, but buyers must weigh if -17% drop stems from market saturation or execution issues before committing in a field where repeat service calls drive longevity.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How BLUEFROG PLUMBING + DRAIN Compares
Key Insights
- Lower than average SBA loan default rate in Home Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BLUEFROG PLUMBING + DRAIN Current | $144K – $346K | $60K | 6.0% | 35 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $136K – $164K | $118K | 10.0% | 672 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
| MOSQUITO JOE | $150K – $192K | $43K | 10.0% | 415 |
Home Services Average 136 franchises | $142K – $269K | $52K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 136 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+1 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for BLUEFROG PLUMBING + DRAIN franchisees (2018 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
14 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
13 franchisee contacts on file from official FDD filings.
13 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BLUEFROG PLUMBING + DRAIN franchise ranges from $144,498 to $345,648. This includes a franchise fee of $59,900. Ongoing royalty fees are 6.0% of gross sales.
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