BODYBAR
BODYBAR FRANCHISING, LLC offers franchises for the establishment and operation of Pilates studios providing Pilates-inspired group and individual classes, strength training, stretching, teacher training programs, and other authorized fitness services using proprietary apparatuses like Reformers and EXO Chairs. The business model revolves around a standardized system including distinctive studio design, operations manuals, online class scheduling and payments, and ongoing training and support, with franchisees paying initial fees, royalties, and advertising contributions. It targets fitness-conscious consumers seeking specialized, instructor-led Pilates and wellness experiences in a competitive fitness market.
Franchise Costs
7% royalty + 2% marketing fund + $500/mo technology + $425/mo business management software + $40-80/mo music licensing
Financial Performance
Item 19 Financial Performance
Data Based On: 21 of the 46 BODYBAR Pilates Studios that were open for the full calendar year 2024 (January 1 to December 31, 2024) and maintained the same ownership for the duration of the Measurement Period.
* Revenue top and bottom quartiles are based on the 'Top 3rd' and 'Bottom 3rd' categories provided in Table 1.1, which represent the 6 studios with the highest and lowest Gross Sales respectively out of the 21 included studios. Best guess profit low and high are derived from the 'Low' and 'High' Net Income values in Table 1.1.
Extracted Item 19 Section
How BODYBAR Compares
Key Insights
- Higher than average SBA loan default rate in Specialized Fitness
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BODYBAR Current | $390K – $759K | $60K | 7.0% | 46 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
| BRITISH SWIM SCHOOL | $122K – $168K | $60K | 10.0% | 258 |
Specialized Fitness Average 35 franchises | $316K – $642K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 35 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for BODYBAR franchisees (2020 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a BODYBAR franchise ranges from $389,964 to $759,356. This includes a franchise fee of $60,000. Ongoing royalty fees are 7.0% of gross sales.
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