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BODYBAR
BODYBAR FRANCHISING, LLC offers franchises for the establishment and operation of Pilates studios providing Pilates-inspired group and individual classes, strength training, stretching, teacher training programs, and other authorized fitness services using proprietary apparatuses like Reformers and EXO Chairs. The business model revolves around a standardized system including distinctive studio design, operations manuals, online class scheduling and payments, and ongoing training and support, with franchisees paying initial fees, royalties, and advertising contributions. It targets fitness-conscious consumers seeking specialized, instructor-led Pilates and wellness experiences in a competitive fitness market.
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Franchise Costs
7% royalty + 2% marketing fund + $500/mo technology + $425/mo business management software + $40-80/mo music licensing
Financial Performance
Item 19 Financial Performance
Data Based On: 21 of the 46 BODYBAR Pilates Studios that were open for the full calendar year 2024 (January 1 to December 31, 2024) and maintained the same ownership for the duration of the Measurement Period.
* Revenue top and bottom quartiles are based on the 'Top 3rd' and 'Bottom 3rd' categories provided in Table 1.1, which represent the 6 studios with the highest and lowest Gross Sales respectively out of the 21 included studios. Best guess profit low and high are derived from the 'Low' and 'High' Net Income values in Table 1.1.
Extracted Item 19 Section
Avg. Revenue: $751,000
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Unlock financial performance dataBODYBAR Franchise Analysis
In the specialized fitness niche, BODYBAR's proprietary Pilates apparatuses and instructor-led classes carve out a unique space amid boutique gym saturation. Franchising since 2015 from Fort Worth, TX, the brand's rapid expansion hints at strong operator interest, backed by Item 19 financial disclosures that spotlight revenue trends without the usual black box. But with such momentum, does the data confirm a scalable path to profitability, or reveal hidden pressures in a wellness-obsessed market?
Item 7 lays out the financial entry: a $60,000 franchise fee within a total investment of $389,964 to $759,356, covering buildout for studios featuring Reformers and EXO Chairs. Ongoing fees hit 7% royalties, 2% brand/ad fund, plus $500/month tech, $425/month software, and $40-80/month music licensing—stacking to a hefty 9-10% effective take rate. Item 19 shines here, disclosing average gross revenues of $751,000 and median $733,106 across units, with estimated profits swinging from -$16,700 to $444,989, signaling top performers thrive on high-margin group classes but laggards struggle with occupancy.
System vitality looks robust: 46 locations as of 2024 FDD, up 84% from 25 in 2023, with 26 projected new units and just 1 termination plus 1 transfer—far below industry churn. SBA records show 62 loans averaging $359,592, easing financing for the mid-range investment. For buyers eyeing Pilates's premium appeal, these metrics suggest BODYBAR delivers on growth and disclosure, but validate local demand and your operational bandwidth against that wide profit variance to ensure you're not just another reformer in the room.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How BODYBAR Compares
Key Insights
- Higher than average SBA loan default rate in Specialized Fitness
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BODYBAR Current | $390K – $759K | $60K | 7.0% | 46 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| Orangetheory | $765K – $1.1M | $60K | 8.0% | 1,209 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
Specialized Fitness Average 34 franchises | $314K – $650K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for BODYBAR franchisees (2020 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
62 SBA loans on record
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Unlock SBA loan historyDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BODYBAR franchise ranges from $389,964 to $759,356. This includes a franchise fee of $60,000. Ongoing royalty fees are 7.0% of gross sales.
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