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BRICKS AND MINFIGS
Bricks and Minifigs operates retail stores that buy, sell, and trade new and used LEGO building bricks, minifigures, and accessories, providing a complete resale solution for LEGO products. The business model features a uniform system with inventory management, merchandising, customer trade-in programs, and optional services like birthday parties, after-school programs, and approved merchandise. It targets families with children, LEGO hobbyists, and the general public, with competition from various retail and online sellers.
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Franchise Costs
6% royalty (or min $500/mo, whichever greater) + 1% brand fund + $200/mo POS/software fee
Financial Performance
Item 19 Financial Performance
Data Based On: 89 franchised outlets that had been in operation for at least 12 months as of December 31, 2024.
* Weighted average gross revenue calculated from Table No. 2 data: (22 units * $851,480.81 + 23 units * $566,664.28 + 22 units * $426,116.88 + 22 units * $307,348.72) / 89 units = $538,225.84. This value matches the 'Avg. Revenue' reported in Table No. 1. Revenue top quartile is the average revenue for the 1st Percentile (Top 25%) from Table No. 2. Revenue bottom quartile is the average revenue for the 4th Percentile from Table No. 2. Median gross revenue is directly from Table No. 1. No data explicitly labeled as net income, net profit, or EBITDA, nor sufficient expense data (e.g., operating expenses) to calculate them or a best guess profit range (only gross margin is provided, which is not equivalent to net profit for the purpose of this extraction).
Extracted Item 19 Section
Avg. Revenue: $538,226
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Unlock financial performance dataBRICKS AND MINFIGS Franchise Analysis
Picture walking into a store packed with LEGO treasures where families trade in dusty bins for cash or fresh builds. Bricks and Minifigs taps into the massive LEGO resale craze, blending retail with a trade-in model that's drawing hobbyists and parents alike. Item 19 lays out revenue figures from real units, and the system's rapid expansion hints at untapped potential—but can this brick empire hold its tower as competition stacks up?
Item 7 details the initial investment ranging from $241,000 to $570,000, covering a $40,000 franchise fee, build-out for 1,500-3,000 sq ft spaces, inventory stocking, and POS systems. What you get is a turnkey operation with centralized inventory management, merchandising protocols, and trade-in programs that drive repeat traffic—plus upsell options like birthday parties. Ongoing fees hit 6% royalty (minimum $500/month) plus 1% ad fund and $200/month POS fee, keeping corporate support strong without crushing margins on that median gross of $489,628.
The system's vitality shines: 154 total locations (7 corporate), jumping 76% from 72 to 127 units between 2023-2024, with 70 projected new openings and just 3 transfers. Item 19's average gross revenue of $538,226 suggests solid top-line potential in specialty retail, especially for family-targeted spots in suburban areas. Growth like this signals demand, but watch the resale niche's volatility against big-box rivals—still, for LEGO fans with retail savvy, the numbers stack up as a playable investment.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How BRICKS AND MINFIGS Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BRICKS AND MINFIGS Current | $241K – $570K | $40K | 6.0% | 154 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 47 franchises | $284K – $703K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+22 more states
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Unlock location growth dataFranchisee Contacts
270 franchisee contacts on file from official FDD filings.
270 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BRICKS AND MINFIGS franchise ranges from $241,000 to $570,000. This includes a franchise fee of $40,000. Ongoing royalty fees are 6.0% of gross sales.
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