Brightway Insurance

Item 7 outlines an unusually low initial investment range of $23,325 to $136,900, including a $35,000 franchise fee, making it accessible compared to many business services peers that often exceed $200K. No ongoing royalties or ad fund apply; instead, Brightway retains 20% of new business commissions and 50% of renewals, with tech fees capped at $450 monthly per location ($200 base + user charges). Item 19 financials shine with average gross revenue at $447,666 and median $312,917 across 338 locations, suggesting strong upside for top performers leveraging their carrier access and proprietary tools—but that median hints many lag behind. SBA data flags caution: 11 loans averaging $137,673 with an 18.2% default rate, higher than category norms around 10-12%, signaling potential cash flow strains for underperformers.

System growth crept just +1% from 335 to 338 locations between 2023-2024, with 16 terminations and only 2 transfers, yet Item 20 projects 85 new units, betting on expansion under parent GrowthCurve Capital. Litigation in Item 3 involves a franchisee alleging breach of contract, fraud, and deceptive practices over an addendum for extra products, underscoring contract pitfalls in this agent-of-record model. For a service-based play targeting general consumers against independents and nationals, Brightway suits experienced insurance pros who can hit renewal volumes to offset splits, but novices face steep hurdles given defaults and slow organic growth—crunch these against your sales savvy before committing.