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CROWN TROPHY INC OR CROWN TROPHY
Crown Trophy franchises operate retail stores selling trophies, plaques, medals, desk accessories, laminations, promotional items, and similar awards for sporting, educational, social, and business recognition events. Franchisees target retail and commercial customers including businesses, schools, organizations, leagues, and individuals, with the option to offer signs and related products under 'Signs by Crown.' The business model involves granting franchises for physical retail locations using proprietary marks, systems, and standards, while prohibiting unauthorized internet sales.
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Franchise Costs
5% royalty + 2% ad fund + $142/mo website services fee
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataCROWN TROPHY INC OR CROWN TROPHY Franchise Analysis
In the niche world of recognition awards, Crown Trophy has quietly built a 40-year legacy since franchising in 1985, serving everyone from Little League heroes to corporate high-fliers. Yet recent system shrinkage hints at shifting winds in specialty retail—does its FDD paint a picture of steady opportunity or quiet contraction? Dive deeper to uncover what SBA financing trends and operational stats reveal about real-world viability.
Item 7 lays out a relatively accessible entry with total investment ranging $168,150 to $199,200, including the $35,000 franchise fee. Ongoing fees hit 5% royalty plus 2% ad fund, plus a $142 monthly website services charge that adds up over time. No Item 19 means no disclosed earnings, forcing buyers to dig elsewhere for revenue insights—this absence is a red flag, as it obscures average unit performance in a business reliant on local custom orders for trophies, plaques, and signs.
System health shows mixed signals: 129 locations after a -4% drop from 134 in 2023, with just 1 non-renewal and 4 transfers signaling low drama but stagnant expansion. Fifteen SBA loans averaging $228,440 suggest banks see merit for funding, likely covering builds in Hawthorne, NY-based units targeting schools, leagues, and businesses. For buyers eyeing retail stability without foodservice chaos, this could suit hands-on operators, but probe location saturation and e-commerce bans before committing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How CROWN TROPHY INC OR CROWN TROPHY Compares
Key Insights
- Higher than average SBA loan default rate in Specialty Retail
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
CROWN TROPHY INC OR CROWN TROPHY Current | $168K – $199K | $35K | 5.0% | 129 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 47 franchises | $284K – $703K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+26 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for CROWN TROPHY INC OR CROWN TROPHY franchisees (2011 – 2022)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
15 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
129 franchisee contacts on file from official FDD filings.
129 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a CROWN TROPHY INC OR CROWN TROPHY franchise ranges from $168,150 to $199,200. This includes a franchise fee of $35,000. Ongoing royalty fees are 5.0% of gross sales.
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