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Crunch
Crunch Franchising, LLC grants franchises for operating Crunch health clubs in three formats—Crunch Fitness, Crunch Select, and Crunch Signature—along with multi-unit and area development rights. Franchisees run fitness centers offering cardiovascular equipment, selectorized weight machines, free weights, group fitness classes, personal training, tanning, and online nutritional programs under the proprietary Crunch System. The business model targets the established health club market, serving a broad customer base from students to senior citizens amid high competition.
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Franchise Costs
5.0% royalty + 2% ad fund + $234/mo technology and IT support fees
Financial Performance
Item 19 Financial Performance
Data Based On: Financial performance representations derived from two samples: 331 qualified franchise locations (for median and quartile revenues from page 2) and 165 franchised clubs open 12-59 months (for average revenue and EBITDA from page 3).
* Average Gross Revenue and Average EBITDA were calculated as weighted averages from the second table on page 3, based on 165 franchised clubs segmented by months in operation (12-23 months (58 clubs), 24-35 months (53 clubs), 36-47 months (32 clubs), 48-59 months (22 clubs)). The total clubs from the segments sum to 165, while the text before the table states 167 clubs. EBITDA margin percentage was calculated by dividing the weighted average EBITDA by the weighted average Gross Revenue. Median Gross Revenue, Revenue Top Quartile (average of Upper Third), and Revenue Bottom Quartile (average of Bottom Third) were extracted from the table on page 2, which is based on a sample of 331 qualified franchise locations. Best Guess Profit Low and High are based on the lowest ($995,863 for 12-23 months) and highest ($1,203,776 for 24-35 months) Average EBITDA values across the segments in the second table on page 3.
Extracted Item 19 Section
Avg. Revenue: $3,592,186
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Unlock financial performance dataHow Crunch Compares
Key Insights
- Higher investment than 100% of Fitness Studios franchises
- Top 10 largest franchise system in Fitness Studios
- One of the lowest SBA loan default rates in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Crunch Current | $2.1M – $5.4M | $35K | 5.0% | 481 |
| Planet Fitness | $1.3M – $5.4M | $40K | 7.0% | 2,432 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $439K – $1.1M | $49K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+27 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Crunch franchisees (2013 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
18 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
470 franchisee contacts on file from official FDD filings.
470 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
One case involved a former franchisee alleging breach of contract and unfair competition related to territory exclusivity and advertising. The second case involved a former area developer and franchisee alleging unlawful financial performance representations and failure to disclose market-specific information.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Crunch franchise ranges from $2,147,500 to $5,367,000. This includes a franchise fee of $35,000. Ongoing royalty fees are 5.0% of gross sales.
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