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GYMGUYZ
GYMGUYZ franchises provide mobile personal fitness training services, specializing in individualized one-on-one sessions, group fitness classes, and corporate wellness programs delivered directly to clients' homes or virtually. The business model involves franchisees operating from home within exclusive territories, paying initial fees and ongoing royalties to the franchisor for branding, training, and support. Target markets include busy individuals, groups, and corporations seeking convenient, personalized fitness solutions.
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Franchise Costs
7% royalty + 2% brand development fund + $1,364-$1,509/mo fixed fees including technology (~$108/mo), POS ($375/mo), SEO ($318/mo), telemarketing ($299/mo), VOIP ($69/mo), microsite ($125-$200/mo), hiring platform ($35/mo), and social media ($35-$100/mo).
Financial Performance
Item 19 Financial Performance
Data Based On: Data from Table 2 on page 2, based on 85 franchised locations.
* Calculated average_gross_revenue by dividing the total gross sales ($9,053,079) by the number of locations (85) from TABLE 2 on page 2. Expense data for "Disclosed Expenses" is presented in the context of affiliate (company-owned) locations, and a comprehensive expense breakdown for an average franchised unit is not provided, so profit metrics could not be reliably calculated.
Extracted Item 19 Section
Avg. Revenue: $106,507
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Unlock financial performance dataGYMGUYZ Franchise Analysis
In the exploding mobile fitness sector, GYMGUYZ stands out with its home-based model delivering workouts where clients live. Item 19 earnings data paints an unexpected picture for a brand with steady territorial growth potential, while SBA lending history reveals challenges that have tripped up some operators. Can this convenient setup translate to reliable returns, or do the metrics hint at tougher terrain ahead?
Item 7 details a total investment of $92,100-$174,000, including a $49,500 franchise fee, making entry relatively accessible for fitness concepts but higher than some pure virtual peers. Ongoing costs bite harder: 7% royalty plus 2% brand fund, layered with fixed monthly fees totaling $1,364-$1,509 for tech stack (POS $375, SEO $318, etc.), which could squeeze margins in a low-overhead model. Item 19 shows average gross revenue of $106,507 and median $130,644 across units—decent medians suggest top performers thrive, but the gap flags variability, implying operator skill is key to hitting six figures without corporate locations' boost (16 total).
System vitality raises eyebrows: 116 franchise locations dipped 3% from 119 in 2023, with 13 terminations and just 3 transfers signaling modest churn but contraction amid 59 projected openings. SBA stats amplify risks—36 loans averaging $130,244 defaulted at 27.8%, far above category norms around 10-15%, hinting at cash flow strains from fixed fees or client acquisition hurdles in exclusive territories. For hands-on fitness pros eyeing mobile scalability, these numbers demand scrutiny: strong medians tempt, but defaults and shrinkage warn of execution pitfalls over hype.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How GYMGUYZ Compares
Key Insights
- Lower investment than 88% of Fitness Studios franchises
- Lower than average SBA loan default rate in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
GYMGUYZ Current | $92K – $174K | $50K | 7.0% | 116 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+8 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for GYMGUYZ franchisees (2011 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
36 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
53 franchisee contacts on file from official FDD filings.
53 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a GYMGUYZ franchise ranges from $92,100 to $174,000. This includes a franchise fee of $49,500. Ongoing royalty fees are 7.0% of gross sales.
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