Home Instead
Home Instead franchises provide non-medical in-home care services, including companionship, personal care, nurse-directed care, and specialized services such as end-of-life and Alzheimer’s support for older adults and other individuals needing assistance. Franchisees operate under the Home Instead system, employing trained Care Professionals to deliver these services, allowing clients to remain in their preferred home environment. The target market is primarily seniors aged 65 and older, as well as others requiring home care, in a growing market competing with national and local providers.
Franchise Costs
5% royalty + 2% ad fund + $500/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 603 Home Instead U.S. Franchised Businesses in operation during the entire calendar year ending December 31, 2023, on an individual per franchise basis, as reported in the summary table on Page 3 for Average Gross Sales and Median Gross Sales.
* Average and median gross revenue are directly extracted from the table 'Statement of Average Gross Sales and Client Hours Served for All Home Instead U.S. Franchised Businesses' on Page 3. The data corresponds to 603 franchised businesses. No expense, net income, net profit, or EBITDA data is provided, as explicitly stated on Page 5.
Extracted Item 19 Section
How Home Instead Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Home Instead Current | $113K – $157K | $54K | 5.0% | 614 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
| SERVPRO (UNIT) | $259K – $380K | $100K | 10.0% | 2,286 |
Business Services Average 188 franchises | $118K – $284K | $46K | 10.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 188 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+35 more states
SBA Loan History
Historical SBA 7(a) loan data for Home Instead franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
674 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
674 Contacts Available
Unlock all Home Instead franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Primarily termination disputes, enforcement of post-term non-competition and non-disclosure covenants, breach of franchise agreement, and related counterclaims by franchisees.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Home Instead franchise ranges from $112,500 to $156,500. This includes a franchise fee of $54,000. Ongoing royalty fees are 5.0% of gross sales.
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