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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

Honest-1

Honest-1

Honest-1 Auto Care, LLC offers franchises for Honest1 Centers that provide retail automotive maintenance and repair services, including lubrication, oil changes, tires, and related automotive services to the general public. The business model involves granting unit franchises to operate under the Honest1 system, adhering to specified standards and confidential manuals, with optional regional developer support in some areas. It targets anyone who owns and operates a motor vehicle, competing with established chains like Midas, Firestone, and Meineke in a well-developed, cyclical market.

59locations
$256K–$1242K
Since 2007
ServicesSt. Petersburg, FLH-1 Holdings LLCwww.honest1.comDisclaimer

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Franchise Costs

Franchise Fee
$75,000
Initial Investment
$255,750 – $1,242,250
Royalty Rate
6.00%
Brand Fund
2.00%
Fixed Monthly Fees
$1,000 – $1,000

6% royalty + 2% ad fund + $1,000/mo technology fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$1,410,428
Median Gross Revenue
$1,300,259
Top Quartile Revenue
$3,027,925
Bottom Quartile Revenue
$317,291

Data Based On: 58 franchised locations operating as of December 31, 2024, included in the chart, excluding one location not held by the same franchise owner for all twelve months.

Extracted Item 19 Section

Avg. Revenue: $1,410,428

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Honest-1 Franchise Analysis

Ever wonder why a franchise boasting solid Item 19 revenue disclosures might still see its footprint shrink? Honest-1 Auto Care tempts investors with performance data from existing units, yet recent trends in location counts and SBA financing raise eyebrows. Litigation echoes and transfer activity add layers—dive deeper to see if the numbers align with stability or signal caution.

Item 7 lays out the financial entry: initial franchise fee of $75,000, total investment from $255,750 to $1,242,250 covering build-out, equipment, and inventory for these automotive service centers. Ongoing fees bite at 6% royalty on gross sales, 2% brand fund, plus a flat $1,000 monthly technology surcharge—higher than some peers without the tech justification shining through. Item 19 shines brightest here, reporting average gross revenues of $1,410,428 and medians of $1,300,259 across comparable units, suggesting top performers exceed $1.4 million annually in a cyclical market competing with Midas and Firestone. No direct profit figures, but these grosses imply healthy margins after fees if expenses stay lean, especially in high-traffic spots.

System health metrics paint a mixed picture: down 3% from 61 to 59 franchised locations in 2024, with just 3 corporate-owned and only 1 transfer recorded, per Item 20. SBA data reveals 71 loans averaging $449,258 but a 9.9% default rate—above industry norms, hinting at financing risks or operational hurdles for some owners. Litigation history in Item 3 includes post-termination non-compete fights, trade secret claims, and franchisee counter-suits over transfers, underscoring enforcement tensions since franchising began in 2007 from St. Petersburg, FL. For auto repair hopefuls, the revenue potential tempts, but contraction and defaults scream 'vet locations and ops meticulously' before committing over $1M.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How Honest-1 Compares

Key Insights

  • Lower than average SBA loan default rate in Automotive Repair & Maintenance
FranchiseInvestmentFeeRoyaltyLocations
Honest-1
Current
$256K – $1.2M$75K6.0%59
JIFFY LUBE$232K – $520K$35KN/A1,721
Tire Pros$111K – $266K$7KN/A605
BIG O TIRES (BUSINESS FORMAT FRANCHISE)$326K – $1.3M$18K5.0%461
GREASE MONKEY$708K – $2.3M$40K6.0%233
Fix Auto$55K – $850K$10K3.0%212
Automotive Repair & Maintenance Average
15 franchises
$202K – $813K$33K7.3%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 15 Automotive Repair & Maintenance franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1MN
16
2OR
6
3TX
5
4FL
5
5GA
3
6VA
3
7CA
3
8SC
3
9NC
2
10NJ
2
11TN
2
12IL
2
13WA
2
14CO
2
15AZ
1

+5 more states

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SBA Loan History


Historical SBA 7(a) loan data for Honest-1 franchisees (20102025)

Total Loans
71
Average Loan
$449,258
Total Volume
$31.9M
Default Rate
9.9%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

71 SBA loans on record

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Franchisee Contacts

94 franchisee contacts on file from official FDD filings.

94 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases1

Post-termination enforcement of noncompetition and other provisions, trade secret misappropriation, tortious interference, fraudulent transfers, and counterclaims alleging breach of franchise agreements and denial of transfer approval.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
2
Ceased Ops
0
Transfers
1
Sold to Franchisees
0
Projected New
0

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Frequently Asked Questions

The total initial investment to open a Honest-1 franchise ranges from $255,750 to $1,242,250. This includes a franchise fee of $75,000. Ongoing royalty fees are 6.0% of gross sales.