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Honest-1
Honest-1 Auto Care, LLC offers franchises for Honest1 Centers that provide retail automotive maintenance and repair services, including lubrication, oil changes, tires, and related automotive services to the general public. The business model involves granting unit franchises to operate under the Honest1 system, adhering to specified standards and confidential manuals, with optional regional developer support in some areas. It targets anyone who owns and operates a motor vehicle, competing with established chains like Midas, Firestone, and Meineke in a well-developed, cyclical market.
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Franchise Costs
6% royalty + 2% ad fund + $1,000/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 58 franchised locations operating as of December 31, 2024, included in the chart, excluding one location not held by the same franchise owner for all twelve months.
Extracted Item 19 Section
Avg. Revenue: $1,410,428
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Unlock financial performance dataHonest-1 Franchise Analysis
Ever wonder why a franchise boasting solid Item 19 revenue disclosures might still see its footprint shrink? Honest-1 Auto Care tempts investors with performance data from existing units, yet recent trends in location counts and SBA financing raise eyebrows. Litigation echoes and transfer activity add layers—dive deeper to see if the numbers align with stability or signal caution.
Item 7 lays out the financial entry: initial franchise fee of $75,000, total investment from $255,750 to $1,242,250 covering build-out, equipment, and inventory for these automotive service centers. Ongoing fees bite at 6% royalty on gross sales, 2% brand fund, plus a flat $1,000 monthly technology surcharge—higher than some peers without the tech justification shining through. Item 19 shines brightest here, reporting average gross revenues of $1,410,428 and medians of $1,300,259 across comparable units, suggesting top performers exceed $1.4 million annually in a cyclical market competing with Midas and Firestone. No direct profit figures, but these grosses imply healthy margins after fees if expenses stay lean, especially in high-traffic spots.
System health metrics paint a mixed picture: down 3% from 61 to 59 franchised locations in 2024, with just 3 corporate-owned and only 1 transfer recorded, per Item 20. SBA data reveals 71 loans averaging $449,258 but a 9.9% default rate—above industry norms, hinting at financing risks or operational hurdles for some owners. Litigation history in Item 3 includes post-termination non-compete fights, trade secret claims, and franchisee counter-suits over transfers, underscoring enforcement tensions since franchising began in 2007 from St. Petersburg, FL. For auto repair hopefuls, the revenue potential tempts, but contraction and defaults scream 'vet locations and ops meticulously' before committing over $1M.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Honest-1 Compares
Key Insights
- Lower than average SBA loan default rate in Automotive Repair & Maintenance
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Honest-1 Current | $256K – $1.2M | $75K | 6.0% | 59 |
| JIFFY LUBE | $232K – $520K | $35K | N/A | 1,721 |
| Tire Pros | $111K – $266K | $7K | N/A | 605 |
| BIG O TIRES (BUSINESS FORMAT FRANCHISE) | $326K – $1.3M | $18K | 5.0% | 461 |
| GREASE MONKEY | $708K – $2.3M | $40K | 6.0% | 233 |
| Fix Auto | $55K – $850K | $10K | 3.0% | 212 |
Automotive Repair & Maintenance Average 15 franchises | $202K – $813K | $33K | 7.3% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 15 Automotive Repair & Maintenance franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+5 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Honest-1 franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
71 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
94 franchisee contacts on file from official FDD filings.
94 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Post-termination enforcement of noncompetition and other provisions, trade secret misappropriation, tortious interference, fraudulent transfers, and counterclaims alleging breach of franchise agreements and denial of transfer approval.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Honest-1 franchise ranges from $255,750 to $1,242,250. This includes a franchise fee of $75,000. Ongoing royalty fees are 6.0% of gross sales.
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