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IRON 24
Iron 24 operates technology-driven fitness centers offering low-cost gym memberships with no contracts or sales pitches, providing 24/7 access to top-quality equipment in a clean, convenient, and welcoming space. The business model emphasizes affordability, accessibility, and a no-pressure environment to attract budget-conscious fitness enthusiasts. It targets the general public seeking reliable, hassle-free gym experiences.
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Franchise Costs
7% royalty (min $500/mo) + $600-$800/mo electronic systems fee (varies by cameras/access points)
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 7 outlets (2 franchised, 5 company-owned) in operation through March 31, 2024, combining gross revenue and active membership data.
* The provided gross revenue and membership subscription data (on pages 2 and 3) combines the performance of 2 franchised outlets and 5 company-owned outlets. The 'Location Count' in the tables confirms the aggregate nature of this data, showing up to 7 units contributing. As per the instructions, it is not possible to extract financial performance metrics *only* for individual franchised units from this combined data. Therefore, specific financial metrics have been set to null.
Extracted Item 19 Section
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Unlock financial performance dataIRON 24 Franchise Analysis
Picture slashing through fitness industry clutter with Iron 24's blueprint: tech-powered gyms delivering 24/7 access to quality gear at rock-bottom prices, minus contracts or sales pressure. This Pearland, Texas upstart, franchising since 2022, teases promising early signals via Item 19 financial disclosures and SBA lending activity. Yet with a tiny footprint of just seven total locations, does its no-hassle model pack the punch for franchisees chasing scalable profits?
The FDD lays out a relatively accessible entry: $39,000 franchise fee within an initial investment of $201,050-$480,750, covering buildout for these efficient, clean spaces. Royalties hit 7% of gross (minimum $500 monthly), plus $600-$800 monthly for electronic systems like cameras and access points—essential for the unmanned, always-open vibe. System stats reflect youth: two franchised units alongside five corporate, one termination in 2024 FDD, but 16 projected new units underscore expansion ambition. Eight SBA loans averaging $240,313 indicate banks see viability in funding these budget fitness hubs.
Item 19 earnings data illuminates performance for comparable outlets, vital for gauging if low-fee memberships ($10-$20/month implied model) yield sufficient volume in a market flooded with Planet Fitness clones. The tech edge—app-based entry, automated cleaning—could minimize labor costs, boosting margins versus traditional gyms. Buyers eyeing this must weigh the aggressive growth trajectory against limited track record; rapid scaling risks execution hiccups, but early SBA traction and projections hint at a disruptor ready to capture value-driven gym-goers nationwide.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How IRON 24 Compares
Key Insights
- Lower investment than 77% of Fitness Studios franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
IRON 24 Current | $201K – $481K | $39K | 7.0% | 2 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for IRON 24 franchisees (2023 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
8 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
8 franchisee contacts on file from official FDD filings.
8 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a IRON 24 franchise ranges from $201,050 to $480,750. This includes a franchise fee of $39,000. Ongoing royalty fees are 7.0% of gross sales.
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