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L2BH SENIOR FITNESS
The Live 2 B Healthy Senior Fitness franchise offers proprietary fitness training programs specially designed for seniors to improve balance, mobility, flexibility, and strength, delivered on-site at senior living communities, senior citizen centers, community centers, and other venues like churches, parks, and businesses. Franchisees operate within protected territories, providing classes that promote socialization and co-branding with these facilities, targeting seniors and staff members. The business model involves franchising this system, with the franchisor having 22 franchises in operation as of 2023.
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Franchise Costs
7% royalty (or $500/mo per territory, whichever greater) + 2% MAP/ad fund (or $500/mo per territory, whichever greater) + $500/mo technology fee per territory
Financial Performance
Item 19 Financial Performance
Data Based On: 22 Protected Territories that were in operation for at least 12 months.
Extracted Item 19 Section
Avg. Revenue: $147,106
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Unlock financial performance dataL2BH SENIOR FITNESS Franchise Analysis
In a fitness market dominated by high-intensity gyms, L2BH Senior Fitness carves a unique niche with on-site classes for seniors in communities and centers. Item 19 delivers revenue data that's intriguing for this specialized model, and a small SBA loan history hints at funding realities. But with slight system contraction, does this franchise offer the growth potential investors seek?
Item 7 outlines an initial investment of $57,225 to $227,220, with a $50,000 franchise fee—mid-range for fitness studios but elevated by minimum ongoing fees: 7% royalty or $500/month per territory (whichever greater), 2% marketing/ad fund or $500/month per territory, plus a $500/month technology fee. Item 19 reveals average gross revenue of $147,106 and median $122,000 across 22 locations, suggesting solid performance for part-time, low-overhead operations targeting senior venues. Only 2 SBA loans average $221,650, indicating limited debt reliance and no red flags in defaults.
System health shows 23 locations in 2022 dropping to 22 in 2023 (-4% growth), with 1 non-renewal, 3 transfers, and 3 projected new units—stable but not explosive after 14 years franchising since 2010. No major litigation, low turnover signals reliability in a senior-focused category less prone to churn. For investors eyeing recession-resistant senior care, these metrics point to steady cash flow over rapid expansion, ideal if you have venue partnerships ready.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How L2BH SENIOR FITNESS Compares
Key Insights
- Lower investment than 89% of Fitness Studios franchises
- Higher than average SBA loan default rate in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
L2BH SENIOR FITNESS Current | $57K – $227K | $50K | 7.0% | 22 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for L2BH SENIOR FITNESS franchisees (2019 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
2 SBA loans on record
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Unlock SBA loan historyDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a L2BH SENIOR FITNESS franchise ranges from $57,225 to $227,220. This includes a franchise fee of $50,000. Ongoing royalty fees are 7.0% of gross sales.
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