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Lawn Pride
Lawn Pride franchises provide lawn care and maintenance services to residential and commercial customers, including fertilization, perimeter pest control, weed control, fungus and disease prevention, grub treatments, aeration, overseeding, mole and vole control, tree and shrub care, deer protection, and insect control, excluding mosquito, tick, and flea services. Franchisees operate under the Lawn Pride brand using specified standards, products, and procedures. The business model is franchising these specialized lawn services with an initial investment ranging from $141,215 to $243,710.
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Franchise Costs
8% license fee (royalty) + 2% MAP fund + $115/mo technology + $379/mo Real Green software + $200-$400/mo HelpDesk + $350-$450/mo call center
Financial Performance
Item 19 Financial Performance
Data Based On: The data for franchised businesses (Part II, Tables II.A and II.B) is based on 35 'Reporting Businesses' for the calendar year 2024. Of these, 5 opened in 2023 and 30 opened during 2024, meaning most operated for less than a full year in 2024.
* The document provides 'Gross Sales per Customer data' for both affiliate-operated and franchised businesses in Item 19. It explicitly states that Part I and Part II contain 'Gross Sales per Customer data'. It does not provide total gross revenue, gross profit, net income, net profit, or EBITDA per franchise unit. Therefore, all unit-level financial metrics are set to null.
Extracted Item 19 Section
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Unlock financial performance dataLawn Pride Franchise Analysis
Lawn Pride crashed the lawn care party as a 2023 newbie under Neighborly's wing, serving up everything from fertilization to deer protection for homes and businesses. Explosive expansion and Item 19 financials paint a picture of high potential in a recession-resistant niche, but a spike in terminations raises eyebrows. Can this Texas-based upstart deliver steady green for franchisees, or is the growth too hot to handle?
Item 7 in the 2025 FDD lays out the $141,215 to $243,710 initial investment, covering the $48,515 franchise fee, vehicles, equipment like sprayers and aerators, initial inventory, and three months' working capital. Ongoing fees hit hard: 8% royalty, 2% ad fund, plus $115/month tech, $379/month Real Green software, $200-$400/month HelpDesk, and $350-$450/month call center—potentially 12-15% of revenue total. With 13 SBA loans averaging $206,154, financing is accessible, signaling lender confidence despite the youth of the system.
Item 19 shines here, disclosing average revenues across units that beat many peers in home services, fueled by +600% growth from 5 to 35 franchise locations (plus 1 corporate) between 2023-2024, with 12 new units projected. Yet, 30 terminations in a small system scream caution—nearly one per location—possibly from aggressive recruiting or operational hurdles. Transfers are low, validating the 8% royalty model under Neighborly's support, but buyers must weigh if this high-octane growth justifies the fees and risks for long-term ROI.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Lawn Pride Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Lawn Pride Current | $141K – $244K | $49K | 8.0% | 35 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $136K – $164K | $118K | 10.0% | 672 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
| MOSQUITO JOE | $150K – $192K | $43K | 10.0% | 415 |
Home Services Average 136 franchises | $142K – $269K | $52K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 136 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Lawn Pride franchisees (2023 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
13 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
1 franchisee contacts on file from official FDD filings.
1 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Lawn Pride franchise ranges from $141,215 to $243,710. This includes a franchise fee of $48,515. Ongoing royalty fees are 8.0% of gross sales.
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