Lawn Pride
Lawn Pride franchises provide lawn care and maintenance services to residential and commercial customers, including fertilization, perimeter pest control, weed control, fungus and disease prevention, grub treatments, aeration, overseeding, mole and vole control, tree and shrub care, deer protection, and insect control, excluding mosquito, tick, and flea services. Franchisees operate under the Lawn Pride brand using specified standards, products, and procedures. The business model is franchising these specialized lawn services with an initial investment ranging from $141,215 to $243,710.
Franchise Costs
8% license fee (royalty) + 2% MAP fund + $115/mo technology + $379/mo Real Green software + $200-$400/mo HelpDesk + $350-$450/mo call center
Financial Performance
Item 19 Financial Performance
Data Based On: The data for franchised businesses (Part II, Tables II.A and II.B) is based on 35 'Reporting Businesses' for the calendar year 2024. Of these, 5 opened in 2023 and 30 opened during 2024, meaning most operated for less than a full year in 2024.
* The document provides 'Gross Sales per Customer data' for both affiliate-operated and franchised businesses in Item 19. It explicitly states that Part I and Part II contain 'Gross Sales per Customer data'. It does not provide total gross revenue, gross profit, net income, net profit, or EBITDA per franchise unit. Therefore, all unit-level financial metrics are set to null.
Extracted Item 19 Section
How Lawn Pride Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Lawn Pride Current | $141K – $244K | $49K | 8.0% | 35 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $150K – $177K | $127K | 10.0% | 653 |
| SIGN GYPSIES | $4K – $5K | $1K | N/A | 587 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
Home Services Average 130 franchises | $144K – $289K | $53K | 7.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 130 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for Lawn Pride franchisees (2023 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
1 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
1 Contacts Available
Unlock all Lawn Pride franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Lawn Pride franchise ranges from $141,215 to $243,710. This includes a franchise fee of $48,515. Ongoing royalty fees are 8.0% of gross sales.
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