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Lawn Squad
Lawn Squad franchises provide residential and commercial weed control, lawn care, and related services under a proprietary system that includes standardized operations, training, equipment, and marketing. The franchisor's business model involves licensing the Lawn Squad brand and system to qualified franchisees who operate from approved locations, often serving multiple territories. They target homeowners and businesses seeking professional lawn maintenance solutions.
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Franchise Costs
7% royalty + 2% brand fund + $450/mo technology + $350/mo website
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 2 company-owned outlets (Cleveland and Columbus, OH) for the year 2024.
* Financial data is based on two company-owned outlets (Cleveland, OH and Columbus, OH) for the year 2024. Averages for Gross Revenue, Gross Profit, and Net Ordinary Income were calculated by summing the values from both outlets and dividing by 2. The average EBITDA Percentage was calculated by averaging the individual percentages. Average EBITDA in dollars was then calculated by multiplying the average gross revenue by the average EBITDA percentage.
Extracted Item 19 Section
Avg. Revenue: $4,201,047
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Unlock financial performance dataLawn Squad Franchise Analysis
A fledgling home services brand like Lawn Squad, franchising only since 2023 under parent Authority Brands, drops jaws with its Item 19 disclosure of average gross revenues that tower over typical lawn care peers. Yet the attached EBITDA margin paints a starkly different picture of profitability. What fuels such lofty sales in a system with merely 7 franchise locations—and can a newbie operator replicate it without eroding margins to zero?
Item 7 lays out the startup reality: $45,000 franchise fee within a total investment of $79,350 to $118,085, covering training, equipment, and initial marketing for residential/commercial weed control and lawn services. Ongoing fees hit 7% royalty plus 2% brand fund, plus fixed $450/month technology and $350/month website charges—stacking up to a hefty load on slim margins. Item 19's standout is average gross revenue of $4,201,047 across units, but 0% EBITDA margin signals all revenue gets chewed up by costs, leaving no disclosed profit cushion for franchisees. With 9 corporate locations and just 1 SBA loan averaging $150,000 on record, financing isn't flooding in yet.
System health metrics in Items 20 and 21 expose a nascent operation: 7 franchises total, projecting 16 new units amid minimal terminations or transfers so far. This micro-scale setup means limited peer validation—most revenue likely propped by corporate synergy or aggressive multi-territory models. For investors eyeing quick scaling in home services, the revenue allure tempts, but zero margins and tiny footprint scream high risk; proven execution here demands outperforming a model already maxing out at breakeven.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Lawn Squad Compares
Key Insights
- Lower investment than 84% of Home Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Lawn Squad Current | $79K – $118K | $45K | 7.0% | 7 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $136K – $164K | $118K | 10.0% | 672 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
| MOSQUITO JOE | $150K – $192K | $43K | 10.0% | 415 |
Home Services Average 136 franchises | $142K – $269K | $52K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 136 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Lawn Squad franchisees (2025 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
1 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
12 franchisee contacts on file from official FDD filings.
12 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Lawn Squad franchise ranges from $79,350 to $118,085. This includes a franchise fee of $45,000. Ongoing royalty fees are 7.0% of gross sales.
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