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MODERN MARKET EATERY
Modern Market Eatery franchises premium fast-casual restaurants offering freshly prepared sandwiches, salads, plated dishes, soups, pizzas, and beverages under a standardized system with signature décor. The franchisor provides single-unit franchises and area development agreements for multiple locations in urban or suburban markets, licensing proprietary marks, operations manuals, and required technologies. Their business model targets franchisees serving customers seeking high-quality, healthy fast-casual dining options with options for on-line ordering, delivery, and potential catering programs.
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Franchise Costs
5% royalty + 1% brand fund
Financial Performance
Item 19 Financial Performance
Data Based On: 3 franchised restaurants for the trailing twelve months ended October 1, 2023 (the “TTM”), all of which were open and operating for at least 1 year as of the end of the TTM and were not closed more than 7 operating days in the TTM.
* Calculated average and median gross revenue from the 3 individual franchised restaurant gross sales values provided in Table 1.
Extracted Item 19 Section
Avg. Revenue: $2,849,868
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Unlock financial performance dataMODERN MARKET EATERY Franchise Analysis
A private equity-backed fast-casual player has quietly rolled out franchising amid a crowded healthy dining market, boasting a robust corporate backbone but a nascent franchise network. Item 19 financial disclosures offer a glimpse into early unit performance that punches above the system's limited scale, while expansion plans hint at ambition. But with franchised locations holding steady at just three, does this signal cautious rollout or underlying challenges worth uncovering?
Franchising since 2020 per the 2024 FDD, Modern Market Eatery has maintained exactly three franchised units from 2022 to 2023—a flat 0% growth trajectory despite 23 corporate locations and projections for seven new units. This stagnation in franchise development, under parent Butterfly Equity LP, underscores a young system's heavy reliance on company-owned stores for brand validation, with no reported terminations or transfers in recent FDD items signaling stability but limited proof of franchisee scalability. The trajectory suggests potential for PE-driven acceleration, yet the tiny footprint raises questions on market saturation risks in urban/suburban targets.
Economics demand deep pockets: initial investment spans $928,500-$1,468,750 including the $40,000 franchise fee, targeting premium setups for sandwiches, salads, and pizzas with online/delivery focus. Ongoing fees total 6% (5% royalty +1% brand fund), standard for fast casual. Item 19 shines brightly with average gross revenues of $2,849,868 and median $2,848,629 across those three units—exceptionally high for the category, implying strong average ticket and traffic if costs align. However, the minuscule sample size flags reliability concerns; prospective investors must weigh if these outliers justify the upper-mid seven-figure entry against unproven multi-unit momentum.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How MODERN MARKET EATERY Compares
Key Insights
- Higher investment than 88% of Fast Casual franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MODERN MARKET EATERY Current | $929K – $1.5M | $40K | 5.0% | 3 |
| Tropical Smoothie Cafe | $276K – $771K | $35K | 6.0% | 1,650 |
| TROPICAL SMOOTHIE CAFÉ | $300K – $721K | $35K | 6.0% | 1,371 |
| FIREHOUSE SUBS RESTAURANTS (UNIT) | $405K – $1.6M | $20K | 6.0% | 1,249 |
| Zaxby's | $1.4M – $3.8M | $35K | 6.0% | 826 |
| Qdoba | $548K – $1.3M | $40K | 5.0% | 652 |
Fast Casual Average 107 franchises | $529K – $1.2M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
3 franchisee contacts on file from official FDD filings.
3 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a MODERN MARKET EATERY franchise ranges from $928,500 to $1,468,750. This includes a franchise fee of $40,000. Ongoing royalty fees are 5.0% of gross sales.
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