MY PLACE
My Place Hotels of America, LLC franchises midscale, economy extended-stay hotels that provide transient lodging services to the traveling public and individuals needing accommodations on an extended basis. Franchisees operate new-build hotels under the My Place brand, typically featuring 64-85 rooms across 3-4 stories, along with amenities like a My Store and guest laundry tailored to local community needs. The business model focuses on franchising these standardized hotel properties in competitive lodging markets.
Franchise Costs
Tiered royalty (2.5% from 50% occupancy, 4.75% from 60%) + 2.75% marketing/reservation fund + 1% loyalty + $1,204-$3,612/mo technology fee + $1,000-$3,000 annual website fee
Financial Performance
Item 19 Financial Performance
Data Based On: The data presented in the tables for Item 19 is based on 47 'Covered My Place Hotels' as of December 31, 2024. These hotels meet specific criteria: they were open and capable of accepting reservations and bookings on or before December 31, 2024, comprised of forty-six to eighty-five rooms, offered similar services, were in good standing, operated for at least one year, and were open the entire year of 2024 in states where franchises are expected to develop (excluding North Dakota). This sample includes 33 franchised outlets and 14 company-owned outlets.
* The provided Item 19 tables offer data on occupancy rates, average daily rates (ADR), STR indices, stay rewarded program contributions, length of stay distributions, and channel production for franchised hotels. However, the document does not contain explicit figures for average gross revenue, median gross revenue, revenue quartiles, net income, net profit, or EBITDA in dollar amounts. Therefore, these fields are set to null as no such financial performance metrics could be extracted or calculated from the available data.
Extracted Item 19 Section
How MY PLACE Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MY PLACE Current | $5.7M – $7.0M | $40K | 2.5% | 51 |
| QUALITY INN | $317K – $2.0M | $45K | 5.3% | 1,621 |
| SUPER 8 | $4.7M – $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M – $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M – $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M – $8.9M | $27K | 5.0% | 584 |
Hotels Average 34 franchises | $7.8M – $18.0M | $46K | 5.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+9 more states
Franchisee Contacts
77 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
77 Contacts Available
Unlock all MY PLACE franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a MY PLACE franchise ranges from $5,679,950 to $6,953,450. This includes a franchise fee of $40,000. Ongoing royalty fees are 2.5% of gross sales.
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