ohDEER

Item 7 breaks down the initial investment at $93,900-$128,150, covering the $49,500 franchise fee, equipment for spraying and barriers, vehicles, and initial inventory for repellents and treatments. Ongoing fees hit 6% royalty on gross sales, up to 2% brand fund, plus a flat $500 monthly tech fee—totaling around 8% plus fixed costs that could pressure lower-volume units. Item 19 revenue data shines: average gross sales of $955,157 per location, but median at just $432,293 reveals a few high-flyers skewing the mean, meaning many franchisees hover below $500K while top ones exceed $1M. No bottom-quartile or profit figures provided, so EBITDA likely varies wildly after 20-30% costs for labor, pesticides, and compliance.

With only 13 locations since franchising in 2012 (12 in 2023 to 13 in 2024, +8% growth), ohDEER remains a micro-system headquartered in Wayland, MA, competing against entrenched pest control giants and landscapers in a year-round market peaking spring-fall. Three SBA loans averaging $130,500 signal some franchisees needed financing beyond personal funds, but low volume suggests cautious expansion—zero terminations or transfers noted recently. For buyers eyeing home services, this offers low entry under $130K with specialized edge, but the revenue spread and tiny footprint mean picking a strong territory and mastering regulations is make-or-break for hitting that $900K+ average.