Orangetheory
Orangetheory Fitness franchises operate health and fitness studios that provide members with access to cardio and strength training equipment in a contemporary, orange-themed atmosphere under the ORANGETHEORY® trademarks. Franchisees follow a comprehensive system including specific studio designs, equipment specifications, operating procedures, training, and marketing techniques developed by the franchisor and affiliates. The business targets adults aged 18-60, though open to customers above age 13, in competitive fitness markets with a focus on group fitness experiences.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
8% royalty + 3% brand fund + $899/mo technology fee + $149/mo OTbeat fee
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 1,256 franchised Orangetheory Fitness Studios that were open and operating for the entire 12-month period ended December 31, 2024
Extracted Item 19 Section
How Orangetheory Compares to Other Specialized Fitness Franchises
Key Insights
- Higher investment than 97% of Specialized Fitness franchises
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
Orangetheory Current | $822K - $1.4M | $60K | 8.0% | 27 |
| JAZZERCISE | $2K - $3K | $1K | 20.0% | 5,251 |
| F45 Training | $294K - $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K - $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K - $320K | $60K | 7.0% | 377 |
| BRITISH SWIM SCHOOL | $122K - $168K | $60K | 10.0% | 258 |
Specialized Fitness Average 35 franchises | $316K - $642K | $51K | 7.5% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 35 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+36 more states
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
Arbitration involving ORANGETHEORY franchisee alleging misrepresentations about territory demographics, breach of contract, unjust enrichment, and violation of Florida Deceptive and Unfair Trade Practices Act; settled with franchise transfer and reimbursement.
Bankruptcy (Item 4)
CEC Entertainment, Inc. (prior employer of CEO Thomas Leverton) filed Chapter 11 on June 24, 2020. Family Christian, LLC (prior employer of CFO R. John Pindred) filed Chapter 11 on February 11, 2015.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a Orangetheory franchise?
The total initial investment to open a Orangetheory franchise ranges from $821,622 to $1,377,160. This includes a franchise fee of $59,950. Ongoing royalty fees are 8.0% of gross sales.
How much revenue does a Orangetheory franchise make?
According to the 2025 FDD, the average gross revenue for a Orangetheory franchise is $857,377. The median revenue is $807,976.
How many Orangetheory franchise locations are there?
As of the 2025 FDD, Orangetheory has 27 franchise locations. The company has been franchising since 2010.
Is Orangetheory a good franchise to buy?
Orangetheory shows several positive indicators: transparent financial performance data (Item 19). However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
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