How much revenue does a Orangetheory franchise make?

According to the 2025 FDD, the average gross revenue for a Orangetheory franchise is $857,377. The median revenue is $807,976.

How many Orangetheory franchise locations are there?

As of the 2025 FDD, Orangetheory has 27 franchise locations. The company has been franchising since 2010.

Is Orangetheory a good franchise to buy?

Orangetheory shows several positive indicators: transparent financial performance data (Item 19). However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.

Orangetheory

Orangetheory Fitness franchises operate health and fitness studios that provide members with access to cardio and strength training equipment in a contemporary, orange-themed atmosphere under the ORANGETHEORY® trademarks. Franchisees follow a comprehensive system including specific studio designs, equipment specifications, operating procedures, training, and marketing techniques developed by the franchisor and affiliates. The business targets adults aged 18-60, though open to customers above age 13, in competitive fitness markets with a focus on group fitness experiences.

Locations

$822K–$1377K

Investment

Since 2010

Franchising

Health & FitnessBoca Raton, FLPurpose Brands Holdings, LLCwww.orangetheory.comDisclaimer

Franchise Costs

Franchise Fee

$59,950

Item 5 of FDD

Initial Investment Range

$821,622 – $1,377,160

Low: $821,622High: $1,377,160

Item 7 of FDD

Royalty Rate

8.00%

of gross sales

Brand Fund

3.00%

Item 6 of FDD

Fixed Monthly Fees

$1,048 – $1,048

Item 6 of FDD

8% royalty + 3% brand fund + $899/mo technology fee + $149/mo OTbeat fee

Financial Performance

Item 19 Financial Performance

Average Gross Revenue

Median Gross Revenue

Top Quartile Revenue

Bottom Quartile Revenue

Data Based On: 1,256 franchised Orangetheory Fitness Studios that were open and operating for the entire 12-month period ended December 31, 2024

Extracted Item 19 Section

How Orangetheory Compares

Key Insights

Higher investment than 97% of Specialized Fitness franchises

Franchise	Investment	Fee	Royalty	Locations
Orangetheory Current	$822K – $1.4M	$60K	8.0%	27
JAZZERCISE	$2K – $3K	$1K	20.0%	5,251
F45 Training	$294K – $719K	$60K	7.0%	789
Stretch Lab	$269K – $610K	$65K	8.0%	485
Stretch Zone	$139K – $320K	$60K	7.0%	377
BRITISH SWIM SCHOOL	$122K – $168K	$60K	10.0%	258
Specialized Fitness Average 35 franchises	$316K – $642K	$51K	7.5%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 35 Specialized Fitness franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States

1CA

156

2TX

112

3FL

102

4NY

5IL

6GA

7VA

8OH

9NJ

10CO

11AZ

12NC

13WA

14PA

15MA

+36 more states

Franchisee Contacts

1,456 franchisee contacts on file from official FDD filings.

Name	Address	Phone	Email	SBA Loan
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active

1,456 Contacts Available

Unlock all Orangetheory franchisee contacts with verified contact information

Due Diligence

Litigation (Item 3)

Franchisee Cases1

Arbitration involving ORANGETHEORY franchisee alleging misrepresentations about territory demographics, breach of contract, unjust enrichment, and violation of Florida Deceptive and Unfair Trade Practices Act; settled with franchise transfer and reimbursement.

Bankruptcy (Item 4)

Bankruptcy HistoryYes

CEC Entertainment, Inc. (prior employer of CEO Thomas Leverton) filed Chapter 11 on June 24, 2020. Family Christian, LLC (prior employer of CFO R. John Pindred) filed Chapter 11 on February 11, 2015.

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations

Non-Renewals

Reacquired

Ceased Ops

Transfers

Sold to Franchisees

Projected New

Frequently Asked Questions

The total initial investment to open a Orangetheory franchise ranges from $821,622 to $1,377,160. This includes a franchise fee of $59,950. Ongoing royalty fees are 8.0% of gross sales.