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Pritikin
Pritikin ICR LLC offers licenses to health care providers such as hospitals and cardiology practices to certify portions of their existing facilities to operate Pritikin-certified intensive cardiac rehabilitation (ICR) programs using the proprietary Pritikin Program, which emphasizes lifestyle changes including diet, exercise, and education. The business model involves training providers' staff, providing certification, proprietary materials, and ongoing support, with fees based on reimbursements from services. Target market is established health care facilities seeking CMS-approved ICR programs for Medicare-reimbursed cardiac rehab services.
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Franchise Costs
Certification Payments based on Medicare reimbursement rates (16%-18.5%) + Patient Educational Materials ($30-$50/patient) + Optional Pritikin Personnel Services ($170/encounter)
Financial Performance
Item 19 Financial Performance
Data Based On: Reference data based on 2026 CMS approved Medicare reimbursement rates and hypothetical patient counts (25, 50, 100, 150, 200), not based on actual reported financial performance of existing franchise units. As stated in Note 5 on page 6, 'The figures provided are simply placeholders to show the results across a spectrum.'
* Average gross revenue calculated by first averaging the 'Total Revenue (using historical utilization rate number of sessions)' across patient counts (25, 50, 100, 150, 200) for each of the four categories (Physician's Office - CR, Physician's Office - ICR, Facility Based Outpatient Setting - CR, Facility Based Outpatient Setting - ICR). Then, these four averages were averaged to arrive at the overall average gross revenue. The individual averages were: Physician's Office - CR: $32,340.0; Physician's Office - ICR: $388,080.0; Facility Based Outpatient Setting - CR: $194,040.0; Facility Based Outpatient Setting - ICR: $388,080.0. The FDD explicitly states on page 7 that 'We do not provide cost information', therefore profit/income/EBITDA metrics cannot be calculated.
Extracted Item 19 Section
Avg. Revenue: $250,635
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Unlock financial performance dataHow Pritikin Compares
Key Insights
- One of the lowest investment costs in Medical Services (ranked #1 of 23)
- Top 10 largest franchise system in Medical Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Pritikin Current | $6K – $53K | N/A | N/A | 182 |
| VISION SOURCE | $100K – $450K | N/A | 2.5% | 3,027 |
| THE JOINT CHIROPRACTIC (UNIT) | $254K – $521K | $40K | 7.0% | 696 |
| AFC/AMERICAN FAMILY CARE | $948K – $1.5M | $60K | 6.0% | 327 |
| THE MEDICINE SHOPPE OR MEDICINE SHOPPE | $513K – $896K | N/A | 3.0% | 271 |
| ANY LAB TEST NOW | $183K – $318K | $55K | 7.0% | 247 |
Medical Services Average 23 franchises | $281K – $571K | $59K | 6.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 23 Medical Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+17 more states
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Unlock location growth dataFranchisee Contacts
175 franchisee contacts on file from official FDD filings.
175 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Pritikin franchise ranges from $5,750 to $52,500.
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