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REAL DEALS ON HOME DECOR
Real Deals on Home Décor franchises operate retail shops offering a variety of products including home décor, furniture, home accessories, jewelry, clothing, personal accessories, food and beverage items, and other related merchandise. The business model involves licensing the brand, providing training, and enforcing standards, methods, policies, and procedures for franchisees to follow in a competitive retail market. It targets general consumers seeking affordable home decor and lifestyle products from national chains to independent operators.
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Franchise Costs
5% royalty + 1.5% marketing fund + $260/mo (POS $200 + technology $60)
Financial Performance
Item 19 Financial Performance
Data Based On: 45 existing Real Deals on Home Décor® franchises in the United States that were open and operating as of December 31, 2024.
* Annualized average weekly sales ($9,581.91 * 52 weeks = $498,259.32) and median weekly sales ($6,480.90 * 52 weeks = $337,006.80). The document states that financial performance representations do not reflect costs or expenses for net income or profit, so profit estimates cannot be made.
Extracted Item 19 Section
Avg. Revenue: $498,259
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Unlock financial performance dataREAL DEALS ON HOME DECOR Franchise Analysis
Home decor retail thrives on trends, yet Real Deals on Home Decor has franchised since 2006 without budging unit count lately. Item 19 discloses revenues painting a tale of highs and lows across locations, while SBA financing history flags both opportunity and caution. Does this system's stability mask untapped potential or signal saturation—worth betting your capital on?
Item 7 lays out the financial entry: initial investment spans $142,850 to $268,400, with a $30,000 franchise fee. Ongoing fees hit 5% royalty plus 1.5% ad fund and $260 monthly for POS/technology. Item 19 reveals average gross revenue at $498,259 but median just $337,007, signaling top performers drive averages up—many units lag, implying location and operations dictate success in this consumer-driven niche.
System health shows 46 locations, flat from 45 in 2023 to 2024 (0% growth), with only 3 projected new units and 2 transfers. SBA data shines: 31 loans averaging $197,742 with a low 3.2% default rate, suggesting franchisees secure funding and mostly repay. For investors, wide revenue spreads and stagnation warn of execution risks in competitive retail, but accessible costs and solid financing make it viable if you nail high-traffic spots—median sales cover fees but leave slim margins without outperformance.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How REAL DEALS ON HOME DECOR Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
REAL DEALS ON HOME DECOR Current | $143K – $268K | $30K | 5.0% | 46 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 47 franchises | $284K – $703K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+6 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for REAL DEALS ON HOME DECOR franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
31 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
67 franchisee contacts on file from official FDD filings.
67 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a REAL DEALS ON HOME DECOR franchise ranges from $142,850 to $268,400. This includes a franchise fee of $30,000. Ongoing royalty fees are 5.0% of gross sales.
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