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Rumble
Rumble franchises fitness studios offering a boxing-inspired, high-energy workout experience that fuses boxing, HIIT, and strength training, along with other authorized services. Franchisees operate under the Rumble system, adhering to specific design standards, operational procedures, training requirements, and marketing programs to deliver consistent quality. The target market includes fitness enthusiasts seeking intense, group-based workout classes in a premium studio environment.
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Franchise Costs
7% royalty + 2% brand development fund + $803/mo technology & software fees
Financial Performance
Item 19 Financial Performance
Data Based On: 57 Qualified Studios open for the entire Measurement Period (January 1, 2024, to December 31, 2024).
* All gross revenue figures (average, median, top quartile, bottom quartile) were directly extracted from the 'Part A-1 - Gross Revenue of Qualified Studios' table on page 2, using the 'Total' row for overall average and median, and the '1st Quartile' and '4th Quartile' rows for respective averages. No net income, net profit, or EBITDA data was provided in the document.
Extracted Item 19 Section
Avg. Revenue: $489,123
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Unlock financial performance dataRumble Franchise Analysis
Picture this: a fitness franchise fusing boxing's intensity with HIIT and strength training in sleek, premium studios, drawing in enthusiasts craving group sweat sessions. Rumble, part of Xponential Fitness since franchising began in 2021, has expanded amid the boutique gym surge. Item 19 delivers gross revenue snapshots, SBA loan records highlight financing trends with a telling default story, and legal footnotes raise eyebrows—but can this high-energy brand deliver long-term wins for owners?
Diving into the numbers, Rumble's initial investment spans $509,640 to $1,141,016 per Item 7, with a $60,000 franchise fee upfront. Ongoing fees bite at 7% royalty, 2% brand/ad fund, plus $803 monthly for tech and software—Item 6 details these precisely. Item 19 shines brightly: average gross revenue hits $489,123 across units, though median at $397,230 signals variability, meaning top performers drive the average while many lag. SBA data underscores viability with 42 loans averaging $503,098 and a low 4.8% default rate, suggesting banks see promise despite the parent company's bankruptcy history.
System momentum looks strong, jumping 22% from 69 to 84 franchise locations in 2024, with 5 projected new units and just 1 termination amid 4 transfers—low churn for a young brand. Yet Item 20 flags litigation risks: claims of pre-sale disclosure lapses under California law, fraudulent inducement, and breaches from affiliate brands like CycleBar. For buyers eyeing $500K+ outlay, these revenues tempt but demand scrutiny of site selection in competitive fitness markets and operational execution to beat the median. Rumble fights hard; investors must too.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Rumble Compares
Key Insights
- Higher investment than 85% of Specialized Fitness franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Rumble Current | $510K – $1.1M | $60K | 7.0% | 84 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| Orangetheory | $765K – $1.1M | $60K | 8.0% | 1,209 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
Specialized Fitness Average 34 franchises | $314K – $650K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+11 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Rumble franchisees (2022 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
42 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
107 franchisee contacts on file from official FDD filings.
107 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily pre-sale disclosure violations (e.g., California Franchise Investment Law), fraudulent inducement, breach of implied covenant of good faith and fair dealing, and related fraud, contract, and statutory claims by current and former franchisees of affiliate brands (AKT, Yoga Six, BFT, CycleBar).
Bankruptcy (Item 4)
Xponential’s Chief Operating Officer of North America, Timothy Weiderhoft, and his wife filed personal Chapter 7 bankruptcy on August 9, 2023 (discharged December 20, 2023).
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Rumble franchise ranges from $509,640 to $1,141,016. This includes a franchise fee of $60,000. Ongoing royalty fees are 7.0% of gross sales.
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