Sea Love
Sea Love franchises operate boutique shops offering interactive scent blending experiences and retail sales of candles, home fragrances, apparel, accessories, and related products from high-traffic retail locations. The business model includes single-unit franchises or multi-unit development agreements for 3-10 boutiques within designated territories, with franchisor control over e-commerce and private label wholesale sales. It targets consumers seeking personalized, experiential shopping for home decor and fragrance items.
Franchise Costs
6% royalty + 2% brand development fund + $525/mo technology fee (up to $1,000/mo)
Financial Performance
Item 19 Financial Performance
Data Based On: 6 Operational Franchise Outlets for 2024 Calendar Year
* Average Gross Sales and Median Gross Sales for 2024 were extracted directly from Table 5 for 6 Operational Franchise Outlets. Revenue Top Quartile is represented by the 'High Gross Sales' and Revenue Bottom Quartile by the 'Low Gross Sales' from Table 5 due to the small sample size (6 units) and lack of specific quartile averages. Profit estimates (net income, net profit, EBITDA, and best-guess profit range) could not be determined as expense data for franchise units was not provided. Company-owned outlet profit data was not used due to stated differences in fee obligations for franchisees.
Extracted Item 19 Section
How Sea Love Compares
Key Insights
- Lower investment than 78% of Specialty Retail franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Sea Love Current | $109K – $292K | $50K | 6.0% | 11 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $263K – $497K | $45K | 5.0% | 604 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 46 franchises | $285K – $708K | $38K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for Sea Love franchisees (2024 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
11 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
11 Contacts Available
Unlock all Sea Love franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Sea Love franchise ranges from $109,000 to $292,250. This includes a franchise fee of $49,500. Ongoing royalty fees are 6.0% of gross sales.
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