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SHELFGENIE
ShelfGenie franchises operate mobile businesses that market, design, sell, and install customized shelving and storage solutions for cabinets, pantries, closets, garages, and other structures using patented systems. The business model involves granting franchises for these services, with franchisees serving primarily residential customers seeking efficient storage upgrades. As of late 2024, there are over 260 U.S. franchises and additional locations in Canada.
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Franchise Costs
Tiered 5-7% license fee (starting at 7% of gross sales, minimum $400/mo per territory) + 2% MAP fund + $300/mo software + $147/mo technology package + $350-450/mo call center + $800/mo bookkeeping (for standard Executive with 2 territories).
Financial Performance
Item 19 Financial Performance
Data Based On: Data from 50 Reporting Franchisees operating a total of 254 SHELFGENIE Businesses/territories during the 2024 Reporting Period.
* Financial performance data was extracted from the '2024 FRANCHISEE GROSS SALES, COST OF GOODS SOLD, GROSS MARGIN, AND ANNUAL REBATE AMOUNT' table across pages 6-8. This table provides data for individual markets/franchisees, including '# of Territories', 'Gross Sales Per Territory', and 'Gross Margin'. - The 'average_gross_revenue' was calculated as a weighted average of 'Gross Sales Per Territory' values, weighted by '# of Territories'. Calculation: (Sum of (Gross Sales Per Territory * # of Territories)) / Total # of Territories. - The 'median_gross_revenue', 'revenue_top_quartile', and 'revenue_bottom_quartile' were calculated from a list of all individual 'Gross Sales Per Territory' values, repeated for each territory within a market. - The 'average_gross_profit' was calculated by first determining the gross profit per territory for each market (Gross Sales Per Territory * Gross Margin) and then computing the weighted average of these values, weighted by '# of Territories'. - 'best_guess_profit_low' and 'best_guess_profit_high' were derived from the minimum and maximum individual Gross Profit per Territory values observed in the dataset, respectively, as no other specific profit ranges or detailed expense breakdowns were provided to estimate a narrower net profit range.
Extracted Item 19 Section
Avg. Revenue: $139,321
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Unlock financial performance dataSHELFGENIE Franchise Analysis
Custom shelving upgrades sound like a niche ripe for growth in cluttered homes, but ShelfGenie's Item 19 earnings data paints a picture of high variance that could make or break your investment. Recent FDD metrics on terminations and transfers hint at a system in flux despite its Neighborly backing. Can a mobile service model deliver the steady returns you need amid modest expansion?
Item 7 pegs total investment at $95,050-$148,100, with a $69,500 franchise fee dominating startup costs for this mobile operation—no brick-and-mortar overhead. Ongoing fees stack up: tiered 5-7% royalty (7% standard, $400/month minimum per territory), 2% brand fund, plus $300/month software, $147/month tech, $350-450/month call center, and $800/month bookkeeping for an Executive model with two territories. Item 19 discloses average gross revenue of $139,321 and median $99,886 across units, with estimated profits swinging wildly from $9,691 to $401,764—highlighting top performers versus the pack, likely tied to sales hustle in residential markets.
System health shows 261 franchises and 20 corporates as of late 2024, up just 2% from 255 in 2023, with only 8 projected new units. Terminations hit 21 last year alongside 29 transfers, signaling some owner churn in this KKR-owned Neighborly brand franchising since 2008. SBA data adds context: 21 loans averaging $373,590 but a 9.5% default rate suggests financing risks for the unproven. For hands-on operators chasing home services upside, the low entry appeals, but revenue medians and slow growth demand scrutinizing top-decile strategies before committing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How SHELFGENIE Compares
Key Insights
- Lower than average SBA loan default rate in Home Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
SHELFGENIE Current | $95K – $148K | $70K | 7.0% | 261 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $136K – $164K | $118K | 10.0% | 672 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
| MOSQUITO JOE | $150K – $192K | $43K | 10.0% | 415 |
Home Services Average 136 franchises | $142K – $269K | $52K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 136 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+19 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for SHELFGENIE franchisees (2015 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
21 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
100 franchisee contacts on file from official FDD filings.
100 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a SHELFGENIE franchise ranges from $95,050 to $148,100. This includes a franchise fee of $69,500. Ongoing royalty fees are 7.0% of gross sales.
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