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SLUMBERLAND
Slumberland franchises operate retail stores that market a wide range of furniture and home accessories, including upholstered and leather furniture like recliners, sofas, home office pieces, casual dining, dressers, mattresses, box springs, carpeting, rugs, draperies, and window treatments. They also offer interior design services, installation, and measurement services. The business model is franchised retail outlets targeting consumers seeking comprehensive home furnishing solutions.
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Franchise Costs
Financial Performance
Item 19 Financial Performance
Data Based On: 68 franchised Slumberland® Businesses open for the entire calendar year ended December 31, 2024.
Extracted Item 19 Section
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Unlock financial performance dataSLUMBERLAND Franchise Analysis
Furniture retail thrives on trust and local presence, where Slumberland blends franchised independence with strong corporate backing. The 2025 FDD's Item 19 disclosure teases revenue performance across its outlets, while a sparse non-renewal record and SBA financing history point to operational resilience. Yet with expansion barely budging, does this setup promise steady returns or hint at market challenges ahead?
Slumberland's footprint includes 71 franchised locations as of 2024, a modest +1% increase from 70 in 2023 per effective Item 20 data, reflecting cautious growth in specialty retail amid e-commerce pressures. Corporate operates 48 stores, over half the system, ensuring centralized buying power, training, and marketing for franchises selling everything from recliners and mattresses to custom window treatments. Just 1 non-renewal underscores franchisee retention, a green flag for system maturity; Item 19's disclosure lets you scrutinize average revenues and possibly profits from comparable units, vital for modeling cash flow in a high-inventory business.
SBA records reveal 10 approved loans averaging $226,690, implying Item 7 investment likely starts in the $500K+ range for buildouts, inventory, and fixtures typical of furniture showrooms. This financing track record eases entry for owner-operators eyeing Oakdale, MN-based support and services like in-home design. Low volatility plus Item 19 transparency make Slumberland appealing for patient investors prioritizing stability over hyper-growth in a 119-store network.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How SLUMBERLAND Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
SLUMBERLAND Current | N/A | N/A | N/A | 71 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 47 franchises | $284K – $703K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for SLUMBERLAND franchisees (2011 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
10 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
72 franchisee contacts on file from official FDD filings.
72 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
As of the 2025 FDD, SLUMBERLAND has 71 franchise locations.
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