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STRONG PILATES
Strong Pilates franchises the development and operation of fitness training studios offering customers Pilates-based workouts infused with cardio via specially designed Pilates beds that include built-in rowing or biking machines (Bikeformer or Rowformer), together with related services and products. The business model involves granting single-unit Franchise Agreements or multi-unit Development Agreements to qualified franchisees, typically those with fitness industry experience, for locations in high-traffic urban and suburban retail strip centers near residential and commercial areas. The target market for the studios comprises fitness-oriented customers seeking innovative Pilates-cardio experiences.
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Franchise Costs
8% royalty + 2% marketing fund + $250/mo technology fee (capped at $1,500/mo)
Financial Performance
Item 19 Financial Performance
Data Based On: 1 franchised Strong Business opened in San Antonio, Texas, operated for 7 full calendar months (September 2024 - March 2025).
Extracted Item 19 Section
Avg. Revenue: $378,753
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Unlock financial performance dataSTRONG PILATES Franchise Analysis
Imagine a boutique fitness studio blending Pilates precision with cardio intensity on proprietary reformer bikes—Strong Pilates entered franchising in 2019 targeting urban fitness enthusiasts. Yet with only one operational location, its FDD's Item 19 discloses revenue figures that could signal breakout potential or early hurdles. Does this innovative model's single-unit performance justify jumping into a high-investment opportunity amid booming specialized fitness trends?
The system's track record underscores extreme earliness: franchising since 2019 but just 1 franchise location per the 2025 FDD (Item 20), headquartered in Austin, TX under Australian parent Strong Pilates Holdings Pty Ltd. It projects adding 10 units soon, implying aggressive expansion plans from a near-zero base—no contraction, but minimal validation. Item 7 details initial investment of $373,145-$811,500 (avg ~$592K), including $59,000 franchise fee for single-unit deals favoring fitness-experienced operators in strip centers. Fees hit hard at 8% royalty on gross sales, 2% brand/ad fund, plus $250/month technology fee capped at $1,500/month—total ongoing ~10% + fixed tech.
Item 19 shines with average gross revenue of $378,753 across that lone unit, unverified but a solid benchmark for a premium Pilates-cardio niche (no AUV by maturity or profit margins disclosed). For investors, this translates to breakeven potentially viable on ~$600K buildout if sales hold, but red flags abound: tiny footprint means unproven scalability, high entry barriers exclude novices, and zero historical transfers/terminations data due to newness. System health trajectory points to high-risk/high-reward for veterans eyeing underserved reformer-cardio demand—scrutinize that single-unit's location advantages before committing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How STRONG PILATES Compares
Key Insights
- Higher investment than 76% of Specialized Fitness franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
STRONG PILATES Current | $373K – $812K | $59K | 8.0% | 1 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| Orangetheory | $765K – $1.1M | $60K | 8.0% | 1,209 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
Specialized Fitness Average 34 franchises | $314K – $650K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
12 franchisee contacts on file from official FDD filings.
12 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a STRONG PILATES franchise ranges from $373,145 to $811,500. This includes a franchise fee of $59,000. Ongoing royalty fees are 8.0% of gross sales.
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