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STRONG PILATES
Strong Pilates franchises the development and operation of fitness training studios offering customers Pilates-based workouts infused with cardio via specially designed Pilates beds that include built-in rowing or biking machines (Bikeformer or Rowformer), together with related services and products. The business model involves granting single-unit Franchise Agreements or multi-unit Development Agreements to qualified franchisees, typically those with fitness industry experience, for locations in high-traffic urban and suburban retail strip centers near residential and commercial areas. The target market for the studios comprises fitness-oriented customers seeking innovative Pilates-cardio experiences.
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Franchise Costs
8% royalty + 2% ad fund + $500-$1500/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 5 franchised Strong Pilates Studios (Reporting Studios) open and operating during the Measurement Period (April 1, 2025 to March 31, 2026).
* All values extracted directly from 'Table 1 — Average Monthly Revenue of Reporting Studios (Measurement Period)' and 'Summary of Results' sections. The average gross revenue is explicitly stated. Median gross revenue is directly stated. Revenue top quartile is identified as the 'highest performing Reporting Studio'. Revenue bottom quartile is identified as the 'lowest performing Reporting Studio' based on the provided table data for 5 studios.
Extracted Item 19 Section
Avg. Revenue: $78,678
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Unlock financial performance dataHow STRONG PILATES Compares
Key Insights
- Higher investment than 76% of Specialized Fitness franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
STRONG PILATES Current | $400K – $1.0M | $59K | 8.0% | 7 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| Orangetheory | $765K – $1.1M | $60K | 8.0% | 1,209 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
Specialized Fitness Average 34 franchises | $314K – $650K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
13 franchisee contacts on file from official FDD filings.
13 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a STRONG PILATES franchise ranges from $399,995 to $1,007,300. This includes a franchise fee of $59,000. Ongoing royalty fees are 8.0% of gross sales.
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